[ad_1] Photo: Adobe Stock Synthesis Advertising technology has built a massive technical infrastructure. The technology and the motivations of advertising are at the base of the Internet economy. News sites are no exception. The information we seek on our world is supported and shaped by advertising and its needs. Journalists …
Read More »Blockchain ready to take the fraud from digital advertising?
[ad_2][ad_1] By Gary Stevens, Front End developer. Blockchain technology is what fuels all cryptocurrencies, like Bitcoin and Ether, which you have heard about in the news. It started an important revolution in the financial sector and could really change the way monetary transactions are processed online. Banks, credit card companies …
Read More »Bitcoin [BTC], Tron [TRX] and Binance Coin [BNB] to use to pay Pro, products without advertising
[ad_2][ad_1] BitTorrent Inc., responsible for the development of widely known uTorrent and BitTorrent client for peer-to-peer file sharing, announced that customers can now pay Pro and Ads Free products using Bitcoin [BTC], Tron [TRX]and Binance Coin [BNB]. Payments will use Coinpayments.net, a cloud-based payment solution for numerous cryptocurrencies, as a …
Read More »Advertising fraud falls flat against transparency: how can Blockchain help you?
[ad_2][ad_1]<div _ngcontent-c14 = "" innerhtml = " Getty The expansion of the digital realm has been fueled by digital advertising, but a growing number of Internet users is the reason why this fuel exists. As the global audience moved behind their computer screens, brands, businesses and services were followed, using …
Read More »All four leading advertising holding companies join around Blockchain
[ad_2][ad_1]<div _ngcontent-c14 = "" innerhtml = " SOURCE: Getty Images Blockchain is so powerful that lambs can lie down with lions. Maybe not real lambs and real lions, but when the four largest holding companies of the planet – IPG, Publicis, Omnicom and WPP – gather behind a single initiative, …
Read More »Blockchain companies collaborate against advertising fraud
[ad_2][ad_1] Blockchain4Media, a company that validates digital advertising, has partnered with the R3 software consortium to ensure that corporate advertising funds reach the desired customers. The agreement will allow Blockchain4Media to better detect unconfirmed end-users and false advertising efforts, through the use of the RCA's blockchain platform, according to a …
Read More »Blockchain for digital advertising – Cure-all or Disruption?
[ad_2][ad_1]<div _ngcontent-c15 = "" innerhtml = " Despite the collapse of the last year's cryptocurrency bubble in 2018, blockchain remains one of the most controversial new technologies. & Nbsp; Many believe that blockchain-based platforms can fundamentally transform important sectors, particularly financial services and global trade. & Nbsp; But how could …
Read More »How the blockchain could save the advertising industry
[ad_2][ad_1] Mary Keane-Dawson believes that something is fundamentally broken in the way we advertise. "We live in a world where one or two massive media companies have the identity of the consumer and have the means for the advertiser to have a conversation with them. " Customers are becoming disillusioned …
Read More »Is it a bullshit blockchain? Examining its current value for digital advertising
[ad_2][ad_1] Blockchain is the largest word of 2018. There have even been suggestions that could be the solution to programmatic flaws, but many are skeptical. Although we understand that blockchain can bring much needed transparency, it will not be effective until most players in the digital advertising industry are on …
Read More »Is it a bullshit blockchain? Examining its current value for digital advertising
[ad_2][ad_1] Blockchain is the largest word of 2018. There have even been suggestions that could be the solution to programmatic flaws, but many are skeptical. Although we understand that blockchain can bring much needed transparency, it will not be effective until most players in the digital advertising industry are on …
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