Tag Archives: advertising

How Blockchain could change online advertising forever

[ad_2][ad_1] The online advertising industry is not just booming. Perhaps it has never been more powerful – or important – than it is now, according to a recent Forrester study. In fact, by 2021, marketing budgets for advertisers in the United States will increase to $ 120 billion a year …

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What blockchain technology can do for online advertising

[ad_2][ad_1] Blockchain technology is all the rage now. With its history as the technology behind bitcoins, its potential for banking and peer-to-peer transactions and the transparency of supply chain transactions, blockchain technology is heralded as the next Internet innovation. advertising industry, there is real potential for technology that helps make …

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What the advertising industry has to do with Blockchain

[ad_2][ad_1] While the advertising industry seems to warm up to the applicability of blockchain technology, misuse and misunderstanding remain. Sam Kim, CEO of Lucidity, discusses some of these misunderstandings and offers readers information on how to identify them Blockchain. It's too slow. Do not scale for the programmatic. It's just …

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