Whether you are a beginner or a veteran in cryptic space, it is becoming increasingly difficult to remain crypto-skeptical about what is happening around blockchain, developments related to cryptography and all that. Blockchain technology is evolving at such a speed that its infrastructure has already become essential for a number of applications, such as Hooch and TAP Coin .
Nowadays it has become difficult to enter a technical conference without at least one of the parties carrying out the progress of the blockchain, and the New York Advertising Week is not an exception. On the fourth day of the event, the CEO of TAP Coin, Lin Dai together with Jordan French will speak the day of the blockchain topic. Needless to say, everyone will be waiting for another interesting guest on the day of the blockchain topic – Matthew William Sorum, an American drummer and percussionist best known as a member of the Guns N & # 39; rock hard rock.
Indeed, blockchain technology has brought a sense of excitement and a bit of fresh air to all technology-related spheres, including the advertising industry. This is serious stuff. Blockchain is much more than Bitcoin and Crypto Trading and can also be useful for advertisers and communication agencies. Let's dive a little deeper to check the main problems that the advertising industry has to face and how Blockchain solves them.
Basic knowledge of advertising and key challenges for the faces of industry
Companies like Facebook and Google have a huge amount of power when it comes to advertising. Everywhere people go online, they leave a fingerprint, which collects all data about them, including the site they visit and their searches and cookies, so that you can understand which ads people would be most interested in seeing .
However, there are tons of problems related to advertising, the most important of which is a huge loss of money.
Numbers speak louder than words
According to research by IAB the advertising industry bleeds billions of dollars annually – $ 8.2 billion to be exact. Furthermore, it is believed that digital advertising fraud requires $ 1 for every $ 3 spent on digital ads . Just for the record, 37% of advertisers surveyed choose to pay a premium to make sure all the traffic they're paying actually goes to a real human being.
How is this possible?
Let's try to understand it. First, advertisers may be seriously affected by poor targeting that significantly impacts ad ROI. Compounding their losses, marketing professionals can be fooled by false online resources that commit fraud. Imagine this: a marketer can spend over $ 2 million on digital marketing to get 1 million impressions, but it is common that almost half of them are generated by bots.
In addition, marketers could waste an important part of their budgets due to inefficiencies in their marketing processes or opting for less than stellar advertising partners. Defective marketing or targeting searches can create dramatic problems for any company, be it large or small. It is billions and billions of dollars that do not flow anywhere. In the end, third-party platforms connect advertisers and data owners who are the only real winners. It's sad, but it's a fact.
While every aspect of the advertising industry is in a state of turmoil, the TAP-Coin app aims to improve each one of them. So, get ready to say goodbye to the days of CPM-based advertising with minimal traction. Already intrigued, right?
Five Major Benefits TAP Coin leads to advertisers and partners
TAP Coin aims to improve and even revolutionize the advertising industry in various ways. Following are the five key benefits that can lead to advertisers and partners:
- Security and improved data. Since blockchains are decentralized peer-to-peer networks, you will not find any single point of failure or access point for malicious hackers. Therefore, both security and data security have improved.
- Prevention of bot / fake accounts . This blockchain-based solution can prevent payments from going to the wrong places.
- Real-time campaign metrics, hyper-accurate and profitable insights. TAP Coin will help you get profitable information and create revenue streams that will not only skyrocket your digital business but ensure that it secures your financial perspective.
- Deepening consumer orientation. TAP Coin allows advertisers and publishers to transact instantly, based on individual impressions rather than month-end results. This means more consumer-oriented advertising.
- A more effective multimedia spending without intermediaries. Marketers can have millions of direct micro-campaigns via smart contracts with 1-on-1 consumers, instead of 1 contract with a centralized publisher where 99.9% of the media is wasted.
Ok, we can see that TAP Coin can be quite useful for advertisers and brands. But what about ordinary people? Even the TAP Coin team is not forgotten. In fact, TAP Coin aims to make all consumers who see their advertisements happy.
Are you wondering how? Imagine: consumers retain their trademark licenses in smart contracts and receive "paid" in TAP Coin each time the brand promotes them based on their data. In short, with TAP Coin advertisers and brands not only know exactly what people want, they also provide the desired results. Consumers are happy to receive what they need and are rewarded simply for watching or interacting with such ads.
Overall, while information is the lifeblood of the digital revolution, it is Coin-type applications that have all the keys to revolutionize the sphere of advertising. Given the complex nature of the digital advertising supply chain, blockchain technology offers high quality efficiency, reliability and data.