Tag Archives: advertising

[ad_2][ad_1] Trio is working on a new secure exchange for addressable ad data called Blockgraph Comcast Cable Advertising said it is working with the Spectrum Reach division of Charter and Viacom to create a new secure exchange for addressable advertising data. Developed through Comew Freewheel's advanced advertising unit, Comcast said …

[ad_2][ad_1] The US giant of cable and entertainment television The Comcast cable advertising division has launched what it describes as the next phase of an industry initiative to create a secure way to use data and share information based on blockchain technology. Comcast collaborates with Viacom, the advertising sales division …

[ad_2][ad_1] The cities that will work entirely on the blockchain is a real success. And the advertising niche is crypto-positive. fraud in advertising it can be effectively avoided by using blockchain technology. The companies that are paying are doing it engage potential customers for at least a few minutes. They …

[ad_2][ad_1] Know in Detail about the Global Market of Blockchain in Media, Advertising, and Entertainment Analysis, forecasts, and Overview and Market Development Along with Top Key Players like IBM, Microsoft, SAP, Accenture, AWS, Oracle, Digital Currency Group This press release was orginally distributed by SBWire Pune, India – (SBWIRE) – …

[ad_2][ad_1] The state of advertising fraud has revealed overwhelming statistics over the past two years. According to them, billions of advertising spending are regularly wasted due to bot traffic, click fraud and hijacking installations. As a result, brands barely receive 44 cents from an investment in dollars they make in …

[ad_2][ad_1] "$ 30 million worth of fake ads are just the tip of the iceberg." At the end of November 2018, the Department of Justice incriminated a huge ring of digital advertising fraud, exposing the myriad of exploits of the current model of advertising technology. Only in 2018, advertisers will …

[ad_2][ad_1] "Our approach, as it turns out, echoes others on the ground who wonder if the benefits of Blockchain add value above and beyond existing technologies, or accumulate to stakeholders beyond the donors who finance them" . This article on ICTworks really brought to the fore all the feelings I …

[ad_2][ad_1] You can summarize one of the themes of our ongoing series on potential blockchain attacks in the company using one word: Trust. Blockchain is not suitable everywhere, and even in areas where it has an obvious appeal, it is not likely to be an immediate success. But as we …

[ad_2][ad_1]<div _ngcontent-c14 = "" innerhtml = " Advertisements on Bitcoin scammers, which attract Facebook users with promises of wealth using binary trading platforms, continue to plague the social network, which is still battling against the loss of investor confidence after a myriad of scandals over the past two years. Despite …

[ad_2][ad_1] Consider the following: between 2017 and 2018, mobile ad fraud has almost doubled, according to the Rule. Almost 80% of all programmatic buyers lacked transparency for the purchase of multimedia content. IS more than half of mobile advertisers now classify privacy issues as an "urgent problem". In light of …