Blockchain: revolutionary technology in advertising

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The cities that will work entirely on the blockchain is a real success. And the advertising niche is crypto-positive.

fraud
in advertising it can be effectively avoided by using blockchain technology. The companies that are paying are doing it
engage potential customers for at least a few minutes. They pay for the minutes involved; However,
there are stories of false commitments in the advertising industry.

false
The commitment is projected to advertisers by advertising companies. Very much needed
transparency is lacking in the advertising sector. The public was looking for companies with
services and products using keywords.
With the passage of time and a better knowledge of the online world,
consumers were becoming very calculators.

Keyword
the shots are fraudulently manipulated. Companies are willing to pay for
clicks, but they are trying to earn legitimate clicks. At present, transparency is not enough in
this sector. Advertisers do not have a clear idea of ​​what is happening
their websites. They are forced to believe what they are told.

There
they are several ambitious projects in which they are trying to reduce the
intermediaries in advertising space; however, I can not do it. A
system that puts control directly into the hands of the advertiser with a
tool to trace the authenticity is not in place.

The
The search giant Google is making use of numerous artificial and strategic filters
models of intelligence and machine learning to identify advertising fraud. They are collaborating with advertising
agencies, advertising technology companies and research institutions to be identified
advertising fraud to take action against scammers who use order forces
Finally.

Insufficient
standards in reporting have led to problems of trust and transparency in the
industry's second pioneers of analysis.

misunderstood
the information provided to advertisers leaves the companies without another option
that accept the numbers that are given to them. The relationship between the
the advertiser and the advertising company should be optimized.

There
there is a lot of energy involved in the real interest of the parties involved. Blockchain
can restructure advertising space; however, this is an area where
the blockchain alone will not be able to do it. Advertising is about communication
to the user when the user is educated through the communication he buys. If they are not educated or informed at all,
it's not for the sake of the advertiser. It's only when it's the real climate
understood that advertisers will have the confidence to invest in additional units of
ads. There's potential with blockchain to improve publicity, but that's how it is
it may not be an autonomous result.

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