[ad_2][ad_1] IBM Corp., Toyota Corp. and a growing number of startups use blockchain to try and repress online advertising fraud. The complexity of online advertising and the struggle to keep track of advertising spending have allowed scammers to avoid detection, according to lawyers Bloomberg Law. But blockchain technology can reveal …
Read More »[ad_2][ad_1] When has the blockchain become the official way to transparency for digital advertising? Do not get me wrong: distributed accounting books are a promising new technology with the ability to revolutionize many aspects of our digital lives. The digital currencies built on blockchain have already proven to be a …
Read More »[ad_2][ad_1] <div _ngcontent-c16 = "" innerhtml = " Getty The advertising world is full of fraud issues, complicated supply chains and lack of data privacy control. more money than ever before, they are losing control over ads due to an increasing number of intermediaries in the supply chain. The good …
Read More »[ad_2][ad_1] The advertising industry faces many challenges: from fraud and lack of transparency to old-fashioned payment models. But blockchain technology will soon solve these challenges, rewriting the future of adtech. There are already – and will continue to be – more blockchain to serve the advertising industry. Several blockchains will …
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[ad_2][ad_1] The affectionate relationship of advertisers with all that blockchain could cool when they realize that the potential of technology to bring integrity back to the ad purchase will take time. It's been a year since the blockchain advertising train reached advertising. The ups and downs of bitcoin price fluctuations …
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[ad_2][ad_1] As Internet users, we are exposed to an ever-increasing number of advertisements every day. To preserve our sanity, each of us has developed a type of natural defense called "ad blindness". In essence, we ignore most of the ads that are insinuating our line of sight. Or we actively …
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