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Marcolini, 56, born in Charleroi, started his first business in Brussels 25 years ago and said he hopes chocolate will comfort people during the coronavirus pandemic.
A Belgian master chocolatier was crowned best pastry chef in the world by a jury of independent journalists, helping to solidify Belgium’s reputation as a world-class chocolate producer.
Pierre Marcolini received the award organized by World Pastry Stars, an Italian organization of chefs from traditional pastry and chocolate countries such as France and Switzerland, but also Japan and others.
Known for their minimalist style, Marcolini’s chocolates have become luxury gifts, with some boxes selling for more than 100 Euros ($ 118.19), as he sought to add a sophisticated touch to his pastries, cakes, macaroons and jams. .
He has opened stores in places ranging from Germany to China, which resemble fine boutiques.
Considering this week’s award, Marcolini told Reuters he saw it as a vindication of his “crazy project to renovate, transform, change, modernize the world of pastry and the world of chocolate.
Marcolini, 56, born in the Belgian city of Charleroi, started his first business in Brussels 25 years ago and said he hopes chocolate will comfort people during the coronavirus pandemic.
“We’re in a gloomy time … I think the best thing you can do is end up at home with a chocolate bar, a box of pralines, a box of chocolates,” he said.
Belgium prides itself on its mastery of chocolate, more than a century after Jean Neuhaus invented praline, chocolate with a hard cream-filled exterior in 1912. But it faces competition from foreign producers, from Canada to Malaysia, who promote their products such as “Belgian style” or a “Belgian recipe”.
The European country has more than 200 chocolate companies, more than 2,000 shops and museums, tours and workshops, such as the Museum of Cocoa and Chocolate in Brussels.
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