Facebook has sold our privacy for a Quick Buck, how can Blockchain help you?




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With the recent revelation that Russia may still try to influence the US elections, and Facebook announces that there are ongoing attempts to direct its users with false news "" using false accounts, it is clear that this continued social manipulation is not going away soon. "Facebook has sold not only our privacy but also our electoral future to get rich." The impact of these rumors has materialized. in the weakening of the growth of users and advertising and the market has consequently penalized the title in the biggest selloff in the company history. This is not the goal of this article, but rather how these data breaches can potentially interest us for a while & # 39; of time and as a blockchain can address some of these issues regarding social media, potentially mitigating the negative impact of Data abuse.

Big data and analytics are incredibly powerful

As a quick introduction on why I have these concerns, I was one of the founders of a fintech data analysis company that provided hedge funds with insights gathered from large aggregated data sets. & nbsp; For example, in the car space the company has scraped Web sites, aggregate DMV data and other information in order to provide near real-time information on the public companies involved in the sale, financing and maintenance of vehicles. & nbsp; In some cases, the data was so accurate, we actually had daily sales and with a high degree of accuracy we knew which public companies would report on earnings calls along with their customers' credit profiles, changes in sales trends and where future guidance could be direct. & nbsp; This was clearly a very valuable service for hedge funds that bought information. This was just an example, there are many industries where the same methodology could be, and has been, applied in a similar way.

Massive data breaches by Facebook and others opened the door

This brings us to Facebook, and how personal information extracted from the platform, along with other data sets from hacks and intrusions, can be used to influence current elections. & nbsp; Unfortunately, this damage can not be easily canceled and the fallout could haunt us for a while. Considering the hacking attempts made during the last election, it was not necessarily an attempt to hack the machines to vote to change votes, but rather a huge download of voter registration data, personal data and other information about the voters themselves. & nbsp; This is something far more sinister. This is not an attempt to regain a single election by altering some votes, but rather to influence every election in progress. Adding massive data breaches from Exactis, Equifax, multiple retailers and other service providers, is a treasure trove of the specific data available on the US electorate. Using the power of big data analysis, this set of combined data will be valid for a long time to come, and we will face the repercussions for the near future.

Every key piece of data about you has been stolen and armed

Every bit of data about you is sold through traditional marketing databases and compromised datasets. & nbsp; This includes address, email, home phone, mobile phone, password, names and ages of your children, social security numbers, where you work, what you like to buy, possible political affiliations, religion, income, shows and music you like, and the list continues to give a very complete picture of the overwhelming majority of the US population. & nbsp; When combined, the data set on almost every individual is extensive, complete and scary. In hostile hands, it is powerful and dangerous. It does not need to be limited to large countries or organizations, data can also be armed by smaller organizations with limited budgets and modest technical skills.

"Fake news" and the microtargeting of the electorate

Combining this with the scourge of "false news" and false profiles, these data can be used effectively to influence voters, with the ultimate goal of manipulating the final results of the elections. & nbsp; With the granularity of data already in circulation, it allows potentially hostile state actors to organize targeted elections. It means not only who is elected President or Congress, but also at the level of municipal councils, school elections and other local policies. & nbsp; The picture of influence can be so focused as to be built from the local levels to the highest offices. While politicians have been using data to influence elections for centuries, it is only recently that we have become aware of outside actors trying to use this data, both right and left, to drive voter sentiment through hysteria. push and "false news". & Nbsp; & nbsp;

Pandora's box has been opened, how can the blockchain help you contain it now?

I am involved in the blockchain ecosystem and I was struck by the fact that the underlying technologies could be used to mitigate some of the damage already done and reduce the impact in the future. Can we use blockchain as a sort of decentralized certification authority to verify legitimate news sources and user profiles? You can use concepts such as the zero knowledge test ( https://en.wikipedia.org/wiki/Zero-knowledge_proof ) for this authentication without having to disclose the underlying data, preserving personal information and 39; anonymity where necessary? Is it possible to use similar systems and concepts to verify advertisers? How else do social media and news organizations and individual users use blockchain to safeguard privacy, improve trust and accuracy? & Nbsp; & nbsp; Can blockchain ultimately improve the experience for all stakeholders?

This is the introductory article, I would like to hear you thoughts and how your companies have exploited the blockchain in this area in a series of subsequent articles. & nbsp; send an email if you wish to contribute to the conversation with ideas, companies and areas of expertise and we will investigate these topics in the future.

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With the recent revelation that Russia may still be trying to influence elections in the United States, and Facebook announcing that there are ongoing attempts to direct its users to" false news "using accounts false, it is clear that this continuous social manipulation is not going away soon. Facebook has sold not only our privacy but also our electoral future to get rich: the impact of these rumors has materialized in a lower growth of users and advertising and the market has therefore punished the stock in the biggest selloff in company history, rather how these data breaches can potentially affect us for a while, and how blockchain can address some of these issues as concerns social media, potentially bland negativ and the impact of the misuse of data.

Big data and analysis are incredibly powerful i

As a quick introduction on why I have these concerns, I was one of the founders of a fintech data analysis company that provided hedge funds with insights gathered from large aggregated data sets. For example, in the car space the company has scraped Web sites, aggregate DMV data and other information in order to provide near real-time information on the public companies involved in the sale, financing and maintenance of vehicles. In some cases, the data was so accurate, we actually had daily sales and with a very high degree of accuracy we knew which public companies would report on earnings calls along with their customers' credit profiles, changes in sales trends and where future guidance can be direct. This was clearly a very valuable service for hedge funds that bought information. This was just an example, there are many industries where the same methodology could be, and has been, applied in a similar way.

Massive data breaches by Facebook and others opened the door

This brings us to Facebook, and how personal information extracted from the platform, along with other data sets from hacks and intrusions, can be used to influence current elections. Unfortunately, this damage can not be easily canceled and the fallout could haunt us for a while. If we consider the hacking attempts made during the last elections, it was not necessarily an attempt to hack voting machines to change votes, but rather a huge download of voter registration data, personal data and other information about the voters themselves. This is something far more sinister. This is not an attempt to regain a single election by altering some votes, but rather to influence every election in progress. Adding massive data breaches from Exactis, Equifax, multiple retailers and other service providers, is a treasure trove of the specific data available on the US electorate. Using the power of big data analysis, this set of combined data will be valid for a long time to come, and we will face the repercussions for the near future.

Every key piece of data about you has been stolen and armed

Every bit of data about you is sold through traditional marketing databases and compromised datasets. This includes address, email, home phone, mobile phone, password, names and age of children, social security numbers, where you work, what you like to buy, possible political affiliations, religion, income, shows and music you like, and the list continues to provide a very complete picture of the vast majority of the US population. When combined, the data set on almost every individual is extensive, complete and scary. In hostile hands, it is powerful and dangerous. It does not need to be limited to large countries or organizations, data can also be armed by smaller organizations with limited budgets and modest technical skills.

"Fake news" and the microtargeting of the electorate

Combining this with the scourge of "false news" and false profiles, these data can be used effectively to influence voters, with the ultimate goal of manipulating the final results of the elections. With the granularity of data already in nature, it potentially allows hostile state actors to organize micro-elections. It means not only who is elected President or Congress, but also at the level of municipal councils, school elections and other local policies. The picture of influence can be so focused as to be built from the local levels to the highest offices. While politicians have been using data to influence elections for centuries, it is only recently that we have become aware of outside actors trying to use this data, both right and left, to drive voter sentiment through hysteria. push and "false news" [19659002] Pandora's box has been opened, how can the blockchain help you contain it now?

I am involved in the blockchain ecosystem and I was struck by the fact that the underlying technologies could be used to mitigate some of the damage already done and reduce the impact in the future. Can we use blockchain as a sort of decentralized certification authority to verify legitimate news sources and user profiles? You can use concepts such as proof of zero knowledge ( https://en.wikipedia.org/wiki/Zero-knowledge_proof ) for this authentication without having to disclose the underlying data, preserving personal information and 39; anonymity where necessary? Is it possible to use similar systems and concepts to verify advertisers? How else do social media and news organizations and individual users use blockchain to safeguard privacy, improve trust and accuracy? Can blockchain ultimately improve the experience for all stakeholders?

This is the introductory article, I would like to hear you thoughts and how your companies have exploited the blockchain in this area in a series of subsequent articles. Send an email if you wish to contribute to the conversation with ideas, companies and areas of expertise and we will investigate these topics in the future.


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