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The 2016 presidential race was still in the churchyard and Donald J. Trump had already won € 1.7 billion in free media coverage. The lion’s share of that attention that translates into public belongs to the medium for which the future 45th President is tailored: television. Especially the television of this 21st century, shaped by the genre reality and where Donald Trump has established himself as a product, a brand. “Donald Trump is the most influential character in TV history,” a critic of New York Times James Poniewozik. However, 2020 happened and brought new episodes of “Trump show“: In the midst of a pandemic he won, but then lost his precious audience and it became known that his personal myth of a successful businessman is ultimately (a lot) due to his beloved television.
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