[ad_1]
VeChain, based in Singapore, a platform for decentralized business applications that monitor products and information, has announced the official adoption of My Story by three major Italian wineries.
My Story is VeChain's collaboration for DApp with DNV-GL, the leading global certification and product provider.
The blockchain-based digital assurance solution, ready for use in the food and beverage sector, provides independent physical audits, data collection and verification services.
The wineries – Ricci Curbastro, Ruffino Wines and West Wind Wines – will label their bottles with a My Story label, using VeChain hardware tags.
In stores, buyers will be able to use tags to scan a QR code that immediately reveals the authentic history of the product of each bottle of wine. The information will include how it was grown and bottled, the variety of grapes and the owner of the vineyard. It will also contain information on how wine should be consumed.
VeChain announced My Story for the first time last March.
Says Luca Crisciotti, CEO of DNV GL, Business Assurance,
"My Story illuminates products and their supply chain for the benefit of consumers, who will have immediate and in-depth access to key product characteristics such as quality, authenticity, origin, ingredients, water and energy consumption and more, all verified by DNV GL along the whole transformation process. "
All information collected will be archived on the public VeChainThor blockchain.
Today we leave in Rome #My story™ company leading Italian wineries @Ricci_Curbastro, #RuffinoWines @Torrevento! Scan the QR code to discover the history of each wine, from grapes to the bottle #blockchain #digitaltrust @vechainofficial @lucacrisciotti @rgrottola https://t.co/98dzTZqhDq pic.twitter.com/K1cEOd0XoO
– DNV GL (@DNVGL) 10 January 2019
DNV-GL aims to reach Millennials, a demographic that is reshaping the behavior of purchases and is more inclined to desire a direct interaction with brands and products.
"Hyperconnectivity is a key element that influences the need to communicate with consumers, as well as offering opportunities for brands to engage in. It means" everything is talking ", refers to the use of many systems and devices to stay We are all exposed and the hyper-connectivity can allow people the will to interact with the product itself.This is already happening for food products, perhaps even more so in fashion, where consumers are increasingly willing to share direct feedback on a product or a specific experience Traditionally, this has not been handled by the brands behind a product or services but by someone else. Tripadvisor, for travel, hotels and restaurants, is one such example.
Focusing on real-world activities, VeChain says it is creating the kind of infrastructure for businesses that can lead to mass adoption of blockchain-based solutions.
Join us on Telegram
Check out the latest news
Disclaimer: the opinions expressed in The Daily Hodl are not investment advice. Investors should do their due diligence before making high-risk investments in Bitcoin, cryptocurrency or digital assets. Please note that your transfers and operations are at your own risk and any losses you may incur are your responsibility. The Daily Hodl does not recommend the purchase or sale of any cryptocurrency or digital assets, nor The Daily Hodl is an investment advisor. Please note that The Daily Hodl participates in affiliate marketing.
[ad_2]Source link
