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The startup Blockchain Civic named Apple's veteran Phillip Shoemaker as executive director of Identity.com, its decentralized platform based on the Ethereum blockchain (ETH). The news was announced in a press release published on December 13th.
Identity.com is the Civic's open source, decentralized and tokenised digital identity ecosystem that uses smart contracts to provide blockchain-based ID validation on demand.
Shoemaker adheres to the initiative after working for seven years as a senior director of the Apple App Store Review team, who reportedly built "from scratch, bringing his team from 4 to over 300 employees" under the leadership of Company of the founder Steve Jobs. Since leaving Apple in 2016, he has worked as a consultant on several blockchain and startup projects.
The company said that the appointment will come at a "key moment" as it prepares to add organizations external to its ecosystem, "both as collaborators and as participants".
According to the press release, Shoemaker's responsibilities will include managing identity.com goals and team growth, "defining parameters around the Civic relationship" and taking charge of establishing a "governance structure" for the 39, ecosystem that favors "trust and transparency".
Other past experiences of Shoemaker include the role of director of developer relations at the open source neuroscientific software engineering company Numenta, who worked on the neocortex reverse engineer to study how the brain works and to evolve approaches to improve the intelligence of the machine.
As reported earlier, Shoemaker is not the only Apple veteran to embrace blockchain innovation; in October, the co-founder of the tech giant Steve Wozniak was announced as co-founder of the venture capital fund focused on the recently launched blockchain EQUI Global, having made a solid approval of Bitcoin this summer, claiming that it is the & rsquo; unique "pure digital gold" ".
In October, Civic announced that Progrexion, a credit report repair service, along with its sub-brand Lexington Law and the consumer advice portal Credit.com, used its blockchain identity solution, with the token native Civic (CVC) which rises 22% in value after news.
At press time, CVC is trading at $ 0.050, down slightly more than 6 percent of the day, according to CoinMarketCap.
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