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Original title: Apple’s folding screen phone sent to Foxconn for testing, release countdown? Take the challenge
Summary
[Il telefono con schermo pieghevole Apple è stato inviato a Foxconn per testare e rilasciare il conto alla rovescia? Il tasso di rendimento accetta la sfida]Recently, Apple’s first foldable iPhone will be released in November 2022 and has been widely popular in the industry. At the same time, Apple’s supply chain also broke the news, stating that relevant samples were sent to Foxconn, New Nikko and other manufacturers for testing. At this stage, Apple is mainly testing the durability of key screen components and folding parts, and the flexible AMOLED screen required for the foldable iPhone will be provided by Samsung. (Southern Metropolis Daily)
recently,AppleThe theory that the first foldable iPhone will be released in November 2022 is widely held in the industry. at the same time,Applesupply chainHe also broke the news, saying it was relatedsampleIt was sent to Foxconn, New Nikko and other manufacturerstest. In this sentence,AppleMainly test the durability of the key components and folding parts of the screen, and the flexible AMOLED screen required by the foldable iPhone will be provided by Samsung.
In June of this year, someone who broke the news revealed that Apple’s first foldable iPhone is similar in design to the iPhone 11 series launched last year. It will have two independent screens, but it looks continuous and seamless.
However, for the above allegations, at the moment, Apple officials have not responded.
According to industry rumors, Apple is now entering the preparation phase for the iPhone folding screen and key components such as the screen and bearings needed for the folding screen prototype have entered the final testing phase. Among them, the screen is still supplied. from Samsung and the Taiwanese company Xin Nikko will be the main spare partsupplier, And the final assembly will be Apple’s largest foundry partner, Hon Hai (Foxconn).
Some foreign media reported that the current folding iPhone test also involves screen technology. Using the OLED screen or micro-LED screen will determine the next assembly method of the whole machine. Apple requires Foxconn to conduct more than 100,000 bend tests.
In fact, Apple’s foldable mobile phone can be talked about as early as 2016. At that time, Apple had already begun to apply for patents on folding screen mobile phones, and in subsequent periods Apple has not stopped applying for related patents.
In 2017, Apple had a patent for a foldable display; In 2018, Apple had a patent for a foldable iPhone with a flexible hinge. Earlier this year, a reporter from Nandu learned from the US Patent Office website that Apple has again applied for patents related to folding screens. , allowing two or more devices to work together when tightly integratedworks. Unlike foldable screen phones currently on the market, this technology can create a “foldable” iPhone that is unaffected by screen flexing and can achieve a foldable screen effect without hinges.
In recent years, folding screen mobile phones have been regarded by the industry as the next generation of mobile phones.Before Apple came into play, Samsung, Huawei, Rouyu, MotorBullMobile phone manufacturers like La have launched their own series of foldable screen mobile phones.
However, despite the high degree of discussion, there aren’t many foldable phones that are actually being put into mass production. Most mobile phone manufacturers in the market are still like OPPO x 2021 sliding screen concept machine released by OPPO in November, as high-techpatented technologyShow, expect to anticipatemarketHigh position.
In the current global foldable mobile phone market, Samsung undoubtedly occupies the majority. In February 2019, Samsung released the first mass-produced folding screenProductGalaxy Fold (priced at 15999 yuan), in ChinaSalesAfter the platform was released, it was sold out in just 25 seconds, and the entire network was sold out in just 9 minutes.
But later, due to the hinge performance and screen handling issues, Samsung urgently recalled the product at a later date. After the improvement, it will be sold globally in September and sales are booming – according to media reports, twicePresaleSold out quickly.
After a year of market inspection and technology upgrade, Samsung’s Galaxy Z Fold2 5G (priced at 16,999 yuan) represents the top tier of the current mass-produced folding screen mobile phones.JingdongAccording to sales data from Samsung mobile phone stores, Samsung Galaxy Z Fold2 series phones released in August of this year have sold nearly 10,000 units on the platform, far surpassing the first generation of foldable screen phones released six months ago.
Also, some people in the industry recently said that Samsung may choose to merge the Samsung Galaxy Note and Samsung Galaxy series. In the future, the Note series will be canceled and the Samsung Fold series with foldable screens will be introduced instead. For example, a new Fold 3 series will be launched next year.
The Mate Xs second generation folding screen mobile phone (priced at 16,999 yuan) released by Huawei at the 2020 World Mobile Communications Conference represents the highest level of domestic foldable mobile phones. The front and back of the Huawei Mate Xs are 6.6-inch and 6.38-inch screens after folding and an 8-inch full screen after opening. It adopts double-layer polyimide film and adopts “eagle wing rod”, which greatly improves the strength of the zipper.
The day the Huawei Mate Xs was first sold, Huawei Mall, Tmall,JingdongAnd the three Suning online platformsflagship storeThe first round of sales is sold out. Huawei Mate Xs scalperpriceHe was once fired for 60,000 yuan.
But at the moment, the difficulty in production is still the supply of screens and its rate of return cannot meetMarket demand. It is reported that in June 2019, when Huawei launched the first Mate X folding screen mobile phone, due to the yield issue, the Huawei Mate X launch plan was postponed to September.
A reporter from Nandu found out on Huawei’s official website that the Huawei Mate Xs still does not have enough stock.consumptionPeople still need to buy commercials to get started.
On April 9 this year, Huawei’s consumer CEO Yu Chengdongto acceptThe reporter revealed in an interview that Huawei’s foldable screen phone isLostYes, so far it has lost 60-70 million US dollars. “Don’t look at 16,999 yuan per unit, but it’s actually at a loss. In the future, the rate of return will increase and the scale will turn from loss to profit.”
Smartphone around the worldShipmentIn the context of the continuing decline in the volume of the industry, foldable screen mobile phones are seen as a new driving force to stimulate market vitality.
Strategy Analytics predicts the global foldable smartphoneShippingIt will go from less than 1 million units in 2019 to 100 million units in 2025. IHS also estimates that the shipment of foldable mobile phones in 2020 will reach 5.2 million units and that the shipment of foldable mobile phones in 2019-2025 it will increase from less than 1.5 million units to 50 million units.Market penetrationReaching 3.37%, the compound annual growth rate reaches 80%.
In front of the folding phoneBlue Ocean Market, Followed by Samsung, Huawei, LG, MotorolaBullAfter pulling off the pitch, Apple didn’t have to be outdone and came into the game strongly, but expensivecostThe low rate of return and immature technology make the future of foldable screen mobile phones may not be as bright as the data is predicted.
(Source: Southern Metropolis Daily)
(Responsible publisher: DF524)
Solemnly declares: the purpose of this information is to disseminate more information, and it has nothing to do with this stand.
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