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11 December 2018 20:07
National Transport Insurance participates in a pilot blockchain to track the journey of Australian meat to foreign countries.
Australia is a dominant player in the global beef market, with over 45,000 beef producers across the country, according to data from the public research authority Meat & Livestock Australia. From 2016-2017, Australian cattle breeders have produced over 2 million tons of beef and veal. In fact, the country is the third largest exporter of beef in the world behind India and Brazil.
Considering the healthy beef industry in Australia, it is not surprising that the groups are turning to blockchain technology to potentially support the product supply chain. Blockchain-based supply chain solutions are abundant, from cannabis and diamonds to pharmaceuticals and wine. However, meat – including various safety issues related to the production and distribution of the product – is one of the first industries to seek the intersection between blockchain technology and supply chain performance.
National Transport Insurance (NTI), a leading insurance provider for trucks and transports in the country, joins the blockchain crowd through its participation in a supply chain process with BeefLedger, a blockchain-based platform of provenance, security and payments in Australia. In this month, the process will track the "paddock-to-plate trip of Australian premium beef abroad", from South Australia to New South Wales (for processing) and then to Shanghai (for consumption).
Overall, the process seeks to "increase food security, improve animal welfare and monitor the safety of exports for Australian meat". In fact, the BeefLedger team claims that its platform presents "a wide range of technologies" that can lead to more solid security and credentials.
The CEO of NTI, Tony Clark, expressed keen enthusiasm for the initiative. "We are thrilled by the perspectives it presents in various Australian industry flows: agriculture, animal welfare, transport and logistics," he said. "From the beginning, we are optimistic about results and learning, and what it means potentially for Australian suppliers, exporters and consumers".
Also, there was a craving for beef imported throughout Asia, according to BeefLedger president Warwick Powell. He noted that Chinese consumers are concerned about animal welfare, authenticity and provenance. With more beef products exported to Asia, it makes sense to improve the performance of the supply chain of Australia, especially considering the potential for counterfeiting.
On the outside, a project like BeefLedger exists in the form of BeefChain, an organization based in Wyoming on a mission to develop a "centric" beef supply chain. The stateThe governor, Mark Gordon, showed support for the blockchain initiative.
Daniel Putney is a full-time writer for ETHNews. He graduated in English at the University of Nevada, in Reno, where he also studied journalism and queer theory. In his spare time, he writes poetry, plays the piano and dances on fictional characters. He lives with his partner, three dogs and two cats in the middle of nowhere, Nevada.
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