Vice President Ha Hyeon-hoe “We make a fan of customers like Amazon and Netflix”

Ha Hyeon-hoe, vice president of LG Uplus, ordered, “Amazon and Netflix have grown further in the crown pandemic situation with the power of fandom” and said, “Let’s create a customer fandom that is passionate about LG Uplus.”

On the 15th, LG Uplus announced on the 13th that it had held an executive meeting at the “U + Seer” lounge in the multipurpose room of the Yongsan office located in Hangang-daero, Seoul. To prevent the spread of the novel coronavirus infection (Corona 19), only Vice President Ha and 15 key executives attended this event, and it was broadcast live to all executives and 150 people in charge.

Vice President Ha praised executives and employees, saying, “We hit the # 1 share of net increase in mobile subscribers this year amidst various difficulties this year, and accumulated sales and operating profit have grown by the largest among the three mobile communications companies “. In fact, LG U + recorded the largest increase in operating profit among the three telecom companies from the fourth quarter of last year to the fourth of this year. In the third quarter of this year, the number of net mobile subscribers increased to 406,000, the highest quarterly record.

Vice President Ha stressed, “We need to focus our skills on creating fandom customers who are passionate about LG U +.” He explained: “Amazon and Netflix have grown on the power of fandom in the pandemic environment of Corona, and even the toy manufacturer Lego has managed to implement a strategy to focus on marketing and sales based on loyal customers.”

As a strategy for creating a fandom customer, he suggested: ▶ Providing personalized service through customer segmentation ▶ Resolving customer inconvenience ▶ Customer-oriented use of big data.

He also revealed the business plan for next year. Vice President Ha said, “I will prepare for the post-crown era” and said, “We need to get closer to customers and realize customer satisfaction.” Furthermore, he stressed, “We will also pursue innovation in the distribution structure, change in the way we work and innovation in the customer experience.”
Reporter Park Hyung-soo [email protected]