The European Union of football associations, or UEFA, as it is more commonly known, has just announced the completion of a "successful" test of a ticketing-based mobile ticketing app.
Aimed at selling tickets for "simpler and safer" football games, the effort saw the organization test the app for this week's UEFA Super Cup between Real Madrid and Atletico de Madrid in the Estonian capital, in Tallinn.
The system, said UEFA on its website, is designed to provide secure ticket distribution that can prevent counterfeiting and duplication of tickets
The process saw in particular UEFA distribute all the tickets for the Tallinn game that had been sold to the public via the app blockchain for iOS and Android.
The ticket distribution system, he said, worked in conjunction with Bluetooth mobile devices at the entrance to the football stadium.
The full test followed what UEFA called "fine tuning and improvements" following previous partial tests, including one that distributed 50% of tickets in a match in Lyon, France.
UEFA has stated that it wants to continue developing the system with the intention of using it in other football events in progress.
Real Madrid image shutterstock