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Naver Jet, which manages “ZEPETO”, announced on the 9th that it has attracted 5 billion won of investments from JYP Entertainment.
ZEPETO is an augmented reality (AR) avatar service that has surpassed 190 million cumulative global subscribers as of last month.
Naver Jet said, “We plan to convert JYP Entertainment’s proprietary global intellectual property (IP) into content within the ZEPETO service.” and we will lead the global content market. “
Recently, JYP Entertainment’s idol group “Twice” video, implemented by ZEPETO with a 3D avatar, generated repercussions such as over 1.7 million views in a week after release.
Kim Dae-wook, CEO of Naver Jet, said: “Thanks to this investment, the collaboration between the two companies should serve as a catalyst for innovation in the global market, which will become ZEPETO’s unique content competitiveness.”
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