Tmall “Double 11” Foshan ranked fourth in terms of transaction volume in the province_ 东方 Fortune.com



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Original title: Tmall “Double 11” Foshan ranked fourth in terms of transaction volume in the province

The annual “Double 11” has ended and the people of Foshan took part in the Tmall “Double 11” shopping festival (November 1st to 11th).DealThe amount is also hitting new highs. According to data provided by Alibaba, Guangdong’s turnover in “Double 11” reached 61.2 billion yuan, ranking first in the country. Among the major cities of Guangdong, Foshan has a transaction volume of 5.07 billion yuan, ranking fourth in the province. Last year, Foshan had a total trading volume of 2.61 billion yuan on November 11th.

From a data point of view, participationconsumption“Post-90s” in the crowd becomeMain strengthMilitary, accounting for 38.6%, followed by “post-80”, accounting for 32.9%. Most popular among consumersProductIn China, mobile phones ranked first in the “post-60s” and “post-2000” list. Popular with consumersBrandOn the one hand, the local brands of Foshan Midea and Lin’s Wood are on the list.

Taobao TmallPresidentJiang Fan said this is the biggest change in the pace of the Double 11. With a longer sales cycle, merchants generally have more room for growth and consumers have a better experience.

This year, Tmall’s “Double 11” has 474 brands with sales of over 100 million yuan, of which 60% of brands have grown faster than the same period last year. There are many Buddhist enterprises among the brands with a turnover of over 100 million yuan. During the “Double 11” period, Midea’sSalesThe amount exceeded 11.3 billion yuan. The smart appliances that consumers like the most include air conditioners, washing machines and water heatersenterpriseAt 24:00 on November 11, the little ice fire man’s total turnover was 630 million yuan.

During the “Double 11” period (November 1 to November 11), Lin’s Wood had a turnover of 1.212 billion yuan, ranking # 1 in residential furniture category sales on Tmall “Double 11” and defending the title for 8 consecutive times.According to data officially released by Camel, Camel on November 11SalesReached 518 million yuan. Among them, camel officerflagship storeThe Heluotuo clothing flagship store is the number 1 in the outdoor sector and the number 1 in the men’s shoes sector, respectively, and has been the sales champion for 10 consecutive years and the outdoor sales champion for 9 consecutive years.

(Source: Guangzhou Daily)

(Responsible publisher: DF524)

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