Tmall Auto also fights for Double Eleven to get car orders flying! _ Oriental Fortune Network

Original title: Tmall Auto also fights for Double Eleven, letting car orders fly!

On Tmall Double 11 this year, many people have started buying real cars in their shopping carts.

From eating, drinking and having fun to buying a house and a car, the 12th year of Tmall Double 11consumptionThose who bring more new shopping experience. From November 1 to November 11 at 1:00 am, more than 13 million people looked at the cars on Tmall, of which 330,000 ordered new cars online. This year, on Tmall Double Eleven, Tmall Auto has stepped up its efforts and invested in promoting its automotive sector. It is understood that from November 1 to November 11 of this year, more than 13 million people watched the cars on Tmall and about 330,000 downloaded subscriptions offline.

It is understood that from November 1st to November 11th at 1:00 am, for the first time it will join the “Tmall Good Car 10 billion subsidy”SAIC, The cumulative order has exceeded 45,000; the first time to participate in Tmall Double 11Xiaopeng Motors, The cumulative order exceeded 18,000 orders, surpassing Xiaopeng e-commerce last yearPerformance。

Seeing this data, some netizens want “wow,” the original boom in online car purchases. In the detailed information provided by Tmall, includingSAIC，Xiaopeng MotorsThey all have orders of over 45,000 and 18,000.

Indeed, for the new car-building forces, Xiaopeng was able to get nearly 18,000 online orders on Tmall Double Eleven, which is a relatively good result. Then I interviewed Xiaopeng’s offline supermarket clerk in Shanghai. They also felt that “indeed, offline sales channels will be relatively narrow and changes in online channels appear to be more anticipated.” Lian Tian Cat Auto didn’t expect there to be one during the Double Eleven festival. A sales result of 80,000 times.

Up to now, October sales of new energy vehicles, sales of major new energy vehicle companies in October, the top three are respectivelyWei Lai, Ideal andXiaopeng MotorsTake it, and then get off in Weimar, Nezha still has zero runs.

　　Wei Lai5,055 new cars were delivered in October, aBrandThe number of deliveries in just one month has reached a new high,YoYGrowth doubled and achieved year-over-year for the eighth consecutive month since March of this year.Wei LaiThe number of monthly deliveries exceeded 5,000 for the first time and it was also the first time that the monthly sales volume of a high-end Chinese car brand has exceeded 5,000.

Ideal ONE delivered 3,692 vehicles in October, setting a new monthly delivery record for three consecutive months. The number of new orders in October also reached a record high. From January to October 2020, Ideal ONE delivered a total of 21,852 vehicles.

Xiaopeng Motors delivered 3,040 vehicles in October, an increase of 229% year on year. Among them, Xiaopeng P7 delivered 2,104 units in just one month, reaching 2,000 units in just one month for two consecutive months.

Let’s look back again. Indeed, on Tmall’s Double Eleven, participating car brands set a record for Tmall’s cars. It is said to have covered over 50 mainstreamProductAnd more than 300 brands all over the country, more than 7000DistributionThey came to the store to attend this event together.In fact, all in consumersCognitionSome of them, like SAIC Volkswagen, FAW VolkswagenBYD, GAC Honda Great Wall, Chery GM, and then there are some like Wuling Baojun and Xiaopeng, Great Wall, Euler, Nezha, etc. Fuel vehicles and new energy vehicles will all appear on Tmall.

In fact, in the first half of this year,TeslaTeslaHe started settling in Tmall, he is also the first in the worldTeslaAn online flagship officerSalesThe platform settled on Tmall.

In addition, during the Double Eleven period, Tmall also launched a “Tmall Good Car Ten Billion Subsidy”longProject, the project currently does not have a specification. It does not mean that it will end from 1st to 11th November. It could be superimposed one after the other. It is included in the mall on Tmall. You can click to withdraw it.

　　AlibabaHe pursued “there is no tough business in the world”, in fact, judging by the Tmall platform’s total data on Double ElevenDealAmount, total of Tmall and TmallVolumeIt was held at 498.3 billion yuan and a single transaction on the Tmall automotive platform generated nearly 1 billion yuan in revenue, indeed, such a start for a brand new Tmall automotive platform is already very good.

In fact, he was related to Tmall.worksStaff incommunicationAt that time, I also mentioned this problem: “Indeed, everyone has always thought that Taobao and Tmall are a buying platform for mass consumption, such as cars, etc.Great consumptionCan such an item in Tmall form an order of magnitude on the Tmall platform and then sell it or how to handle the after-sale piece? “For this, Tmall also gave his understanding.

Well, Tmall Auto told us this: “Among these tens of billions of subsidies, go online first.coupon, And then go to the relevant offline retailer’s store for verification and the actual subsidy from the manufacturer will be obtained after reaching the actual transaction, which means it is a double subsidy, but the final transaction is still in the 4s shop. In fact, there isn’t much of a difference between the usual way of buying a car, but there is one more step online, which is to take such a preferential subsidy. “So consumers don’t have to think too much about whether it isAfter-sales assistanceOn the one hand, there will be disagreements or some questions.

Either way, this double-eleven wave has slowly faded, the data provided by the manufacturers is also quite gratifying, and the auto platform has reaped some relative dividends.

The manufacturer chose the Rangli platform to be responsible for the drainage and the distributorOperatingBecause of this, the three may have been a pyramid-shaped structure. Now, will there be a greater balance of interests in Tmall? This thing is still worth exploring.

(Article source: OFweek)

(Responsible publisher: DF524)