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A participant has a picture taken at the YouTube Inc. exhibition during the South By Southwest (SXSW) conference in Austin, Texas, US photographer: David Paul Morris / Bloomberg© 2018 Bloomberg Finance LP
This piece must be caveated with a statement made by the co-founder of Ethereum Vitalik Buterin who stated that Blockchain is not necessarily suitable for any industry that could potentially stop.
he He said: "Sometimes it's for the marketing hype, sometimes it's just people who are genuinely enthusiastic about blockchain and want the thing I'm personally excited about and their work to align more, which is a totally legitimate human thing to want do ".
So, as human to do, I want to point the blockchain on YouTube, and inadvertently on other big internet companies that hold huge monopolies on how we live our digital lives, and see how much blockchain can snatch control from the wheel.
My experience on YouTube brought me here, as did the hearing problems of those who make a living with the video hosting platform through vlogging and content creation. For me, it's the recommended video algorithm that has made me frustrated and, to a similar extent, the same problems are affecting emerging vloggers who are trying to get their content noticed.
YouTube has a lot of influence with its algorithms, and after delving into the problem, it's clear that my vlogging friends and I are not the only ones to be irritated by this. There is a wave of indignation from established stars who are looking for a better, fairer and less centralized approach from the hosting platform.
Whenever the centralized word is mentioned, the blockchain alarm bells immediately burst – and that is why I introduced the warning of Mr Buterin in the equation at the beginning. Not all industries, sectors or ecosystems can be solved by launching a blockchain on it, but somehow it could help.
The issues at hand for the general population
For most of the population, YouTube is an excellent way to kill a bit of time, a source of information and a potentially endless stream of content to consume. The main goal of YouTube is to keep you on the site, so once you've finished a video, you should be interested in watching more.
This enticement is done through an algorithm, and should resume our interests and preferences, and of course guide us through those overly familiar YouTube holes. However, the algorithm is not as acute or intelligent as it could or should be.
A former YouTube employer, Guillaume Chaslot, an artificial intelligence software engineer who worked on the site's recommendation engine in 2010-2011, has He said he looked at how the algorithms started pushing users to conspiracy videos and other sources of information.
The Internet is a powerful tool and a great source of information, so when you have something like YouTube that pushes people to misinformation or super-soft science, you need to question its integrity.
"C & # 39; is an infrastructure built since the Renaissance to ensure the integrity of information and knowledge in libraries, many layers of thick gate guardians" wrote David Carroll, associate professor of media design at The New School and well-known critic of online platforms. "YouTube dispenses all of this in the name of frictionless content acquisition and an ad-optimized time-of-display algorithm."
Carroll gets the crux of the problem in the statement above. The main goal of YouTube – keeping people's vision – is just to make people see the advertisements where the money comes from. So, a catchy title, on a conspiracy theory, is bound to arouse interest in many people, and therefore these videos collect a lot of traffic, and are proposed in recommendations thanks to a weak algorithm that essentially returns to the centralized governance of YouTube trying to increase advertising revenue.
Problems for vloggers
For those who are trying to make a living producing excellent and informative content, you can already see the problem as outlined for their search for points of view.
Everyone knows that it is not easy to enter the vlogging space, especially on YouTube. There is so much content out there and to be found in the middle of that is a real slogan. There are tools to try to make it simpler, like the recommendation algorithm, but as explained above, users are pushed towards video with a slight resemblance to what they are interested in, but with a more significant number of views.
In addition, YouTube has experimented with its algorithms and often introduces new ideas that can completely destroy the career of many people.
YouTuber, Gary C, explains how the latest experiment of YouTube – which he said appeared for a "small number" of users: he changed the order of the videos in the feed. Instead of showing the latest videos at the top, YouTube said the manipulated feed showed people "videos they want to see".
"When I click on subscribe to a Youtube channel, it's me saying," More than that, please "" explained Gary C. "I do not expect to forcibly feed the things that YouTube" thinks "I should see, I have about 47,000 people who have said" yes ", but I am regularly asked if I still publish videos."
Technology vlogger Marques Brownlee – who has more than six million subscribers – He said prioritizing videos "they think we want to see" was a "business move". However, he added: "It's a subscription box, users have chosen to sign up, they want to see everything, if they do not, they will announce."
How can blockchain help?
So while YouTube has its problems, there is no doubt about its popularity and the success it has achieved. It is a significant internet player and the most important video hosting site in the world. To this end, it is highly doubtful that another platform will wear it anytime soon, and especially not in a blockchain.
However, there is a lot that blockchain & nbsp; platforms can do in association with YouTube. It is an environment that can help animators make a mark and grow without any manipulation or improper prejudice due to its lack of centralization and the transparency it can offer.
There are already many blockchain-based social media platforms that achieve a successful spectrum. Some, too ambitious, believe they can conquer YouTube based only on the blockchain – and I think Buterin would include them in his assessment seen at the top of this article – but some believe there is room for both.
Philippe Perotti, CEO and founder of AQER, a video platform that wants to use blockchain and AI to help vloggers, says there should be coexistence between the decentralized platform and something like YouTube.
"To be realistic, Youtube will not be replaced quickly by a decentralized blockchain project," said Perotti. "We decided for the" hybrid "period where blockchain solutions coexist with centralized platforms, to connect with Youtube and not compete with it."
For vloggers and their livelihood, blockchain platforms offer ways to regain control of the fundamental monetization process, but it is also a less saturated path and can perhaps be seen as a nursery for popularity.
"Blockchain platforms can help vloggers monetize their content in many ways and allow them to regain control of their monetization process slowly, there is also the possibility that this will accelerate the popularity, but not familiar, of the vloggers. ", added Perotti.
"There are many problems that the vlogging market is facing." For one, there are no common KPIs to evaluate the influence of a vlogger, and the KPIs currently in use can be easily manipulated, and prices are not fair. and transparent This creates a scenario where influential vloggers could be paid lower than they deserve, while less influential vloggers could charge higher prices for the value they deliver. "
"Above all, the brokerage of marketing agencies and YouTube itself is currently around 60% of a vlogger's revenue – or more.This monopoly allows them to control vloggers in ways such as delaying payments or censoring their content. and their exposure. "
In the impressive realm of YouTube, the option of a blockchain platform essentially to "practice" is tempting, and as Perotti says, it can work in tandem with YouTube and help creators to take care of and improve their content without usual restrictions from YouTube, first bringing it to the mainstream.
The idea that a vlogger needs to sink their time in vlogging to be a success, but can really be a hit after many years of rectification, thanks to strict YouTube controls, seems self-defeating. Being a blockchain-based vlogger can offer an unlimited and transparent platform that is less saturated than monetizing the content.
In addition, more vloggers using alternative video hosting platforms will improve the market as it will introduce competition on YouTube.
Loosening the grip
The emergence of vlogging blockchain platforms, or anything that is really meant for the monopoly of Internet giants like Google, Facebook, Amazon etc. It can only be seen as a good thing, but as Buterin says, it does not necessarily mean that they will be a huge success and usurp these other platforms, but offer a different kind of alternative, which is always good in a free market.
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A participant has a picture taken at the YouTube Inc. exhibition during the South By Southwest (SXSW) conference in Austin, Texas, US photographer: David Paul Morris / Bloomberg© 2018 Bloomberg Finance LP
This piece must be caveated with a statement made by the co-founder of Ethereum Vitalik Buterin who stated that Blockchain is not necessarily suitable for any industry that could potentially stop.
He said: "Sometimes it's for marketing hype, sometimes it's just people who are genuinely enthusiastic about blockchain and want the thing I'm personally excited about and their work to align more, which is a totally legitimate human thing to want to do ".
So, as human to do, I want to point the blockchain on YouTube, and inadvertently on other big internet companies that hold huge monopolies on how we live our digital lives, and see how much blockchain can snatch control from the wheel.
My experience on YouTube brought me here, as did the hearing problems of those who make a living with the video hosting platform through vlogging and content creation. For me, it's the recommended video algorithm that has made me frustrated and, to a similar extent, the same problems are affecting emerging vloggers who are trying to get their content noticed.
YouTube has a lot of influence with its algorithms, and after delving into the problem, it's clear that my vlogging friends and I are not the only ones to be irritated by this. There is a wave of indignation from established stars who are looking for a better, fairer and less centralized approach from the hosting platform.
Whenever the centralized word is mentioned, the blockchain alarm bells immediately burst – and that is why I introduced the warning of Mr Buterin in the equation at the beginning. Not all industries, sectors or ecosystems can be solved by launching a blockchain on it, but somehow it could help.
The issues at hand for the general population
For most of the population, YouTube is an excellent way to kill a bit of time, a source of information and a potentially endless stream of content to consume. The main goal of YouTube is to keep you on the site, so once you've finished a video, you should be interested in watching more.
This enticement is done through an algorithm, and should resume our interests and preferences, and of course guide us through those overly familiar YouTube holes. However, the algorithm is not as acute or intelligent as it could or should be.
A former YouTube employer, Guillaume Chaslot, an artificial intelligence software engineer who worked on the site's recommendation engine in 2010-2011, said he saw the algorithms start pushing users to conspiracy videos and other scarce sources of information.
The Internet is a powerful tool and a great source of information, so when you have something like YouTube that pushes people to misinformation or super-soft science, you need to question its integrity.
"C & # 39; is an infrastructure built since the Renaissance to ensure the integrity of information and knowledge in libraries, many layers of gate guardians," wrote David Carroll, associate professor of media design at The New School and well-known online platform critic. "YouTube dispenses all of this in the name of frictionless content acquisition and an ad-optimized time-of-display algorithm."
Carroll gets the crux of the problem in the statement above. The main goal of YouTube – keeping people's vision – is just to make people see the advertisements where the money comes from. So, a catchy title, on a conspiracy theory, is bound to arouse interest in many people, and therefore these videos collect a lot of traffic, and are proposed in recommendations thanks to a weak algorithm that essentially returns to the centralized governance of YouTube trying to increase advertising revenue.
Problems for vloggers
For those who are trying to make a living producing excellent and informative content, you can already see the problem as outlined for their search for points of view.
Everyone knows that it is not easy to enter the vlogging space, especially on YouTube. There is so much content out there and to be found in the middle of that is a real slogan. There are tools to try to make it simpler, like the recommendation algorithm, but as explained above, users are pushed towards video with a slight resemblance to what they are interested in, but with a more significant number of views.
In addition, YouTube has experimented with its algorithms and often introduces new ideas that can completely destroy the career of many people.
YouTuber, Gary C, explains how the latest YouTube experiment – which was published for a "small number" of users – changed the order of videos in the feed. Instead of showing the latest videos on top, YouTube said the manipulated feed showed people "the videos they want to see".
"When I click on a Youtube channel to subscribe, it's me saying," More than that, please, "explained Gary C." I do not expect to be force-fed with things that YouTube thinks "I should see." I have nearly 47,000 people who have said "yes", but I'm regularly asked if I still publish videos. "
The technology vlogger Marques Brownlee – who has over six million subscribers – said that giving priority to videos "they think we want to see" was a "business move". However, he added: "This is a subscription box: users have chosen to subscribe, they want to see everything and if they do not, they will cancel the registration."
How can blockchain help?
So while YouTube has its problems, there is no doubt about its popularity and the success it has achieved. It is a significant internet player and the most important video hosting site in the world. To this end, it is highly doubtful that another platform will wear it anytime soon, and especially not in a blockchain.
However, there is a lot that blockchain platforms can do in association with YouTube. It is an environment that can help animators make a mark and grow without any manipulation or improper prejudice due to its lack of centralization and the transparency it can offer.
There are already many blockchain-based social media platforms that achieve a successful spectrum. Some, too ambitious, believe they can conquer YouTube based only on the blockchain – and I think Buterin would include them in his assessment seen at the top of this article – but some believe there is room for both.
Philippe Perotti, CEO and founder of AQER, a video platform that wants to use blockchain and AI to assist vloggers, says there should be coexistence between the decentralized platform and something like YouTube.
"To be realistic, Youtube will not be replaced quickly by a decentralized blockchain project," said Perotti. "We decided for the" hybrid "period where blockchain solutions coexist with centralized platforms, to connect with Youtube and not compete with it."
For vloggers and their livelihood, blockchain platforms offer ways to regain control of the fundamental monetization process, but it is also a less saturated path and can perhaps be seen as a nursery for popularity.
"Blockchain platforms can help vloggers monetize their content in many ways and allow them to regain control of their monetization process slowly, there is also the possibility that this will accelerate the popularity, but not familiar, of the vloggers. ", added Perotti.
"There are many problems that the vlogging market is facing." For one, there are no common KPIs to evaluate the influence of a vlogger, and the KPIs currently in use can be easily manipulated, and prices are not fair. and transparent This creates a scenario where influential vloggers could be paid lower than they deserve, while less influential vloggers could charge higher prices for the value they deliver. "
"Above all, the brokerage of marketing agencies and YouTube itself is currently around 60% of a vlogger's revenue – or more.This monopoly allows them to control vloggers in ways such as delaying payments or censoring their content. and their exposure. "
In the impressive realm of YouTube, the option of a blockchain platform essentially to "practice" is tempting, and as Perotti says, it can work in tandem with YouTube and help creators to take care of and improve their content without usual restrictions from YouTube, first bringing it to the mainstream.
The idea that a vlogger needs to sink their time in vlogging to be a success, but can really be a hit after many years of rectification, thanks to strict YouTube controls, seems self-defeating. Being a blockchain-based vlogger can offer an unlimited and transparent platform that is less saturated than monetizing the content.
In addition, more vloggers using alternative video hosting platforms will improve the market as it will introduce competition on YouTube.
Loosening the grip
The emergence of vlogging blockchain platforms, or anything that is really meant for the monopoly of Internet giants like Google, Facebook, Amazon etc. It can only be seen as a good thing, but as Buterin says, it does not necessarily mean that it will be a huge success and usurp these other platforms, but offer a different kind of alternative, which is always good in a free market.
