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The Tretyakov Gallery in Moscow wants to "overcome geographical limits" and involve a younger audience
At Commons Savin / Wikimedia
Moscow's Tretyakov Gallery is taking advantage of blockchain technology to power a new app that digitizes its entire collection of over 190,000 items and encourages the public to sponsor them. In what is described as a "new form of public involvement in art", the app My Tretyakov invites every user to become a patron of a job and to build their own collections online. Donors can sponsor a job personally or give digital patronage to someone as a gift.
The Tretyakov director, Zelfira Tregulova, presented the initiative at the 7th St. Petersburg International Cultural Forum in November. The system was created with the help of the RDI Digital corporate innovation collective and the Austrian blockchain interface solution company Riddle & Code.
"The project aims to overcome geographical limitations, bring people interested in art closer together and give users a sense of belonging to the cultural heritage by involving a new younger audience," said Tregulova. "We have set an ambitious goal: to make Russian art an important part of people's lives all over the world."
The blockchain technology will guarantee the security and reliability of donations, while it will memorize each item in an online database. After making a donation, the system will match the user to a randomly chosen work from the collection. Whenever the work is shown digitally, they can choose to be mentioned as their sponsor. The Tretyakov gallery is still deciding the minimum donation required to participate.
Together with digital tokens to "buy" patronage, each user will receive some incentive tokens to spend on exclusive programs, exchange for discounts at the gallery's gift shop or for participation in Tretyakov's educational programs.
"This particular technology is the first of its kind in Russia, and as far as we know, in the world," says a gallery spokeswoman. He adds that, as museums become more and more digital, the use of blockchain will be crucial for the secure storage of "information on the authenticity of any object and its owner and provenance".
Anyone interested in the My Tretyakov project can register online and be notified at launch. A date has yet to be confirmed.
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