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Bluecoat, a blockchain company specializing in digital rights and royalties, has already raised $ 24.25 million in funding, with key figures in the music industry assisting with funding.
In its press release, the company said it was formed through cooperation between researchers, technologists, media executives and creative executors to help in the proper monetization of intellectual property owners.
Bluecoat vice-president, Itai Schweitzer, said: "The integration of blockchain technology in the digital rights industries is inevitable, every time there is a situation where there is a network of people in whom trust It's a problem, it's a good case for a blockchain and a fundamental opportunity for Bluecoat. "
The business model proposed by Bluecoat has some similarities with the monetization sites of existing content such as Yours.org and Keyport TV, both paying producers in Bitcoin SV.
Bluecoat's investors include ABBA's Benny Andersson, who is said to have been actively investing in technology since 2001, hip-hop / R & B producer Mark Pitts, Will.i.am, David Guetta, and partner Maverick. Management Gee Roberson and the entrepreneur Vishal Grover.
The Bluecoat whitepaper states that transaction costs had previously made it difficult for consumers to pay for every track they played on, but blockchain allows convenient microchip payments. Because each user action is accurately plotted, content providers are guaranteed their "fair share". The company has suggested that ad-sponsored content, like YouTube videos, be monetized with options without paid ads.
The whitepaper expects content aggregators to "lose their dominant position in the market" when creators establish more direct relationships with their audience.
"Media business models need to be adjusted to new power balances: With fair billing models, aggregators can meet content producers' requirements in good time," reads the white paper.
Sales from customer to client should become more transparent and secure, reducing the distribution of non-licensed content. According to the white paper, "[N]As a subscriber can access their blockchain content and share it with a friend. The subscriber will then be directly charged for the specific content they have shared. This allows for a simple and legal sharing of paid content between users and is a further source of revenue for aggregators and copyright holders. "
The company plans a private sale of a token called "BCT" next year. By 2020, he hopes to start protecting media partners.
