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A BC Ferries sign reminding passengers to wear a mask has garnered far more attention than expected, even earning a mention on late night American television.
The signs show the profile of a man wearing a mask, which has been mandatory since August at BC Ferries terminals and on board ships.
No one at BC Ferries seemed to notice, however, that the image resembles a certain part of the male anatomy.
Mark Collins, president and chief executive officer of BC Ferries, said Friday that it’s a stock image the company has paid for the right to use. “We didn’t see it at first,” he said. “But I recognize that once you see it, you can’t not see it.”
Eagle-eyed social media users noticed the image and started joking about it online.
And this week, James Corden, host of the Late Late Show, also had fun, saying, “A company in Canada is getting a lot of attention online for its sign encouraging people to wear a mask.”
“Because, well, you’ll see it when you see it.”
Chuckling, Corden added, “I’m sorry, I can’t hear. I have a penis in my ear. I mean, let’s talk about “graphic design”. “
Collins estimates that there may be thousands of signs posted in BC Ferries offices and terminals and on ships.
“There must be 50 or 60 right in our office. They are everywhere. It’s a measure of how seriously we take masks. “
While the image will remain for now, the sign replacement is expected to begin in the next month or so.
“It won’t be right away – people are having fun,” Collins said. “If you draw their attention to the seriousness of wearing a mask and the necessity of wearing a mask, that’s okay.”
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