The first rental community arrives on the long-term rental market and enters a period of intensive agriculture

Original title: The first rental community is here and the long-term rental market has entered a period of intensive cultivation

Summary

[La prima comunità del noleggio è arrivata sul mercato del noleggio a lungo termine per entrare nel periodo di coltivazione intensiva]However, under the trend of accidental thunderstorms and accelerated reshuffle, the long-term rental market is no longer popular with capitals. According to the aforementioned Blue Paper analysis, the supply-side reform of the long-term rental market went through three phases, namely the germination and exploration period from 2010 to 2014, the blowout and reshuffle period from 2014 to 2019 and cooling and intensive cultivation from 2019 to 2020. period. With the exit of some “tail, middle and life” companies in 2019, the leading companies have proposed that the sector has moved from the entrepreneurial period to that of intensive cultivation. (21st Century Business Herald)

Ziru’s first rental community, “Ziruli”, was officially launched this fall. On November 20, the opening ceremony of the “New Urban Residential Community · Kaide Jia Ziru Li” was held in Guangzhou. Unlike traditional decentralized rental apartments, “Zi Ru Li” is the first large urban rental community launched by Ziru The project is seen as a long-term rental apartmentmarketImportant layout.

It is reported that “Kaide Jia Ziru Li Youth Community” Yu Ziru and foreign students from GuangzhouStarting a businessLimited parkthe companyJoint operation.According to Ziru Asset ManagementGeneral managerMeng Yue presented at the opening ceremony on the 20th that Kaidejia Ziruli is a long-term rentalenterpriseStrong alliance。

Rapid growth in recent years

With the continued acceleration of population flow and urbanization in China, people’s need for a better life is increasingleasequalityThe requirements are constantly increasing, according toXinhuanetThe “2020 Blue Book of Chinese Youth Rental Life” (the “Blue Book”) jointly published by He Ziru pointed out that “urban tenantsgroupAmong them, the percentage of tenants with a bachelor’s degree and above is over 65%. Among the tenants of long-term leasing institutions, those with a degree or above account for almost 80%. It can be seen that tenants who choose long-term rental agencies have a higher level of education and general quality, and their quality of life requirements are consequently improved. “

As more urban youth tend to choose long-term rental apartments, the long-term rental market has experienced a period of rapid growth in recent years and a number of long-term rental companies have emerged.ResearchAccordingly, our accommodationRental marketFrom the previous C2C model of direct transactions between owners and tenants, to long-term rental agenciesOperatingThe iteration of the C2B2C model. Long-term rental agencies can playthe networkAnd large-scale benefits, to provide young urban tenants with a more professional and high-quality rental experience.

Take Kaide Jia Ziruli as an example. Guangzhou Huangpu Science City, where the community is located, is a new technology district with a high degree of education and youthWhite collarYoung people are the primary renters in the surrounding area. Through careful portraits of the tenants, the community has launched aprogrammerWait for the themed room.

The long-term rental market enters a period of intensive cultivation

However, under the trend of accidental thunderstorms and accelerated reshuffling, the long-term rental market is no longer popular among capitals.According to the analysis of the blue card above, the long-term rental marketsupplyThe lateral reform went through three phases, namely the germination and exploration period from 2010 to 2014, the blowout and reshuffle period from 2014 to 2019, and the cooling and intensive cultivation period from 2019 to 2020. With the departure of some “queue, middle and life” companies in 2019, the leading companies proposed that the sector has moved from the entrepreneurial period to that of intensive cultivation.

After the rapid expansion of the long-term rental market, the Ministry of Housing and Urban-Rural Development issued theMarket orderofopinion“Proposed, yes or noKeep workingReal estate rental companies that are unable to expand too quickly may adopt methods such as admonitions, suspension of signature and online submission, issuing risk warnings and investigations, and managing risk in accordance with laws and regulations. At the same time, local governments are also encouraging the orderly and healthy development of the leasing market. The Guangzhou Municipal Government made it clear this year that it will vigorously develop rental housing, increase rental housing by 20,000 units, and cultivate 10 specialized large-scale rental companies.

Therefore, under the political call of “no speculation in housing” and “simultaneous development of rent and purchase”, “vigorously develop housing rental”Real estate agentThe main tone of the market development, onlymanagementSophisticated institutional housing rental companies are expected to receive political dividends and become the ultimate winners.

(Source: 21st Century Business Herald)

(Responsible publisher: DF407)