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The organization of exports Fnatic has branched out into the hardware of the game, taking advantage of the fame of its sports athletes. And today, the London-based company is working with the World Asset Exchange (WAX) to create digital collectibles using WAX blockchain technology.
Blockchain is the transparent and secure decentralized registry that has fueled the rise of cryptocurrency. And it can be used to create separate digital collectibles that can be traced securely through the blockchain register.
To celebrate the partnership, WAX and Fnatic will organize hundreds of awards and tributes to fans before and during the "Legends in Action – Live" by Fnatic from Berlin this weekend, including the "legendary" custom Air Jordan shoes with unique Fnatic designs, merchandise signed by professional team players, pro gaming equipment and more.
Fnatic has sports teams playing games like League of Legends, Counter-Strike, Dota 2 and Fortnite. Since being founded in 2004 by Sam Mathews, the Fnatic teams have requested more international championships, including the inaugural League of Legends World Championship, seven LCS European Championships and three CS: GO Majors.
Companies will use WAX technology to distribute tools in real time. During the stream, Fnatic players will ask questions and answers live with fans, with gadgets, contests and more. The event will be broadcast live on Twitch from the Fnatic headquarters on Sunday 13 January.
With WAX technology, fans can participate in action and win prizes in real time by tune-in live on Twitch to receive Fnatic x WAX collectible items for free.
In addition, during the live event, a new line of digital memorabilia and collectible items Fnatic x WAX will be released. Fans who get these products can sell, exchange, store and gift these limited edition items on their WAX ExpressTrade account – instantly and for free. This means that for the first time ever, e-sports enthusiasts can acquire branded physical merchandising from a team and its players, then trade those items with anyone else in the world without ever being physically owned.
"We see this new kind of transaction experience as very far-sighted, and it's something we've been waiting for years, since people are already used to trading virtual items in the games they love," said Benoit Pagotto, Fnatic brand director, in a statement. "With this initiative, we want to start to define, with our fans, what the future of collectible and fantastic fan memories could be, we are proud to be the first organization of esports and one of the first brands to offer this to our fans".
Or they can store the digital version of the article in their WAX account and receive it later. The use of blockchain technology by the WAX platform ensures that every Fnatic x WAX product is 100% authentic and can not be altered or counterfeited by third parties, which means that digital versions of Fnatic products can now be used online in ways not earlier possible.
"We built the WAX e-commerce blocking platform from the ground up to enable this kind of innovative and innovative e-commerce experience," said William Quigley, CEO of WAX, in a statement. "We are excited to usher in this new form of e-commerce where fans can instantly receive, exchange and share their favorite products and in-stream collectables." This technology opens up new avenues for engagement and monetization for the streamer and their spectators ".
Mathews appeared on stage during the CES 2009 keynote by Lisa Su, CEO of Advanced Micro Devices.
