The curious network campaign that has positioned Burger King in the world

The fast food chain has launched a strategy in which it asks its customers to buy local products from the competition.

It started in the United States: “We know, we never thought we’d say it: it never occurred to us to encourage you to order food from KFC, Subway, Domino’s Pizza …”

The message also appeared in Colombia: “How we never thought we would encourage you to order from Juan Burgers, Sierra Nevada, Mr. Wok, Chopinar… ”And so on with a long list of local Colombian restaurants.

The truth is that in the last few hours, the strategy surprised everyone, both customers and non-customers and media, and now Burger King is on the lips and on social media mentions them thanking them for the initiative. The message is a call to union in the midst of the crisis caused by the pandemic: “we unite and we are all saved, or here we all sink”, more or less is what the company mentions.

Recommended: Dunkin Group sold to Inspire Brand for $ 11.3 billion

The restaurants Locals have been sending thank you messages to Burger King over their networks since last weekend. The formula has worked well for now.

According to information shared by Burger King, at this time, the economic situation of many companies “that employ thousands of people”, It’s serious business, which is why it doesn’t matter if it’s them or not, customers should support every business in need.

The message was welcomed with pleasure by all users of the social networks, who congratulate the company for inviting solidarity and camaraderie in the face of the crisis that all businesses are going through, in particular catering.

Burger King’s statement is part of a global initiative from the company. In the UK, the invitation has been extended to restaurants such as Pizza Hut, Taco Bell, Greggs and Papa John’s. The message was also spread on the company’s social networks in France and Mexico..

Whether or not this will increase food sales from local chains, the truth is that the internet has done it again and has turned a topic that is on everyone’s lips into a trend and that’s how businesses will survive this pandemic.. For now, those who are at their best in the digital arena are once again leading the race and taking advantage of their competitors.