The giant linked to the blockchain technology of San Francisco – Ripple Labs has started this year a process of differentiation from its token block-block XRP. This is due to the confusion of the crypto-verse between the two as in many titles, google searches, articles and so on, the fans talk about the two in the same way as if they were the same.
Ripple – XRP  Both the company and the token became known to each other through the marketing they caused / caused. Of course, much of Ripple Labs' success was its marketing patterns, in particular the interest in celebrities.
Bill Clinton, 42nd President of the United States, will hold a keynote speech at the upcoming Ripple Swell conference. Former President Bill Clinton helped usher in a period of extreme growth and adoption of the Internet. When pioneering technology and regulation went on a collision course, Clinton's activities shaped the internet on what it is today.
Ripple who comments on the importance and relevance of blockchain technology and digital assets said:
These learnings are perhaps more relevant now than ever before. As the Internet boom of the 90s, we are in a blind alley: digital resources and blockchain technology offer a way to exchange value as quickly as information – creating more financial inclusion and economic opportunities. However, with this new technology comes the potential for concern, which requires a weighted policy to protect consumers from risks without hindering innovation .
Now, returning to the association between the company and the currency, it may seem not very important how many do not see the difference. However, it has had a very positive impact in the past many times, especially XRP.
In the past, the price of XRP has increased many times when an announcement was made by the Ripple Labs team, although this had nothing to do with money but one of the company's financial solutions. Similar, when the xCurrent network was adopted by the United Arab Emirates, pushed token prices upwards.
Mati Greenspan – eToro analyst added for Business Insider:
"A lot of newcomers are aware of the token XRP is somewhat similar to owning shares in Ripple Labs, which is completely false."
"Many of the offers they make and the payment channels they set up at the end of the day will not use the XRP tokens," he explained.
Further along the way, the company turned to the XRP token logo creation process, so it's easier to distinguish it from the community.
Marcus Treacher, Ripple & # 39; s Global Head of Strategic Accounts, Applause: "It is one of our creations we are proud of, but it is separate from society.We are trying to reinforce the fact that there is Ripple in society and that the XRP is the currency. "