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Wallach – a solo artist who toured with artists including N * E * R * D and Lady Gaga – was the artist-resident of Spotify for four years. He wrote Bitcoin for Rockstars: how the cryptocurrency can revolutionize the music industry in 2014, becoming one of the first artists to defend the technology.
Commenting on his new position, he said: "When I conceived a global blockchain-based metadata and payment platform years ago, I was hoping this could cut the intense global disorganization of the music business once and for all. that restless artists who simply want to be paid fairly for their work.
"I still hope that a combination of streaming platforms, decentralized databases and payment networks can keep this promise.
"The industry we all want is the one in which artists are paid transparently and instantly when listeners enjoy their music.To facilitate this eminently achievable vision will become a competitive need for rightsholders seeking to attract the best talents.
"I am thrilled to recommend JAAK because they are taking a comprehensive and practical vision to build basic infrastructure for the future of the industry. Their seriousness and attention distinguish them. "
King, who invented and built the YouTube Content ID system, which identifies, manages and monetizes author rights in user-generated content on the platform, said: "Now that most music fans have gone digital, it is time for the industry to gather around more flexible and scalable licensing solutions, ensuring that consumers have a wide variety of platforms to choose from.
"JAAK has tremendous leadership and mastery of all the latest technologies that are best suited to meeting these market challenges, I am excited to be part of their team and to participate in the development of the next generation of music business."
BMG, Global Music Rights, Warner / Chappell and Sentric are among the music companies involved in JAAK, which is developing an open network of blockchains – KORD – to manage intellectual property rights.
Following the success of its musical pilot project in May, JAAK's first commercial music business product will be launched in 2019. It aims to "reduce barriers to musical innovation by simplifying licensing and back-office processes for keepers. of music rights and developers.The goal is to encourage new and various music services to be launched ".
Commenting on the new hires, JAAK's CEO, Vaughn McKenzie-Landell, said: "Addressing such a complex problem with new technologies requires not only talented individuals but also voices, ideas and experiences from Entire supply chain, including the creators.
"We share the belief that rights can be and will be unified through a shared and decentralized infrastructure and we are assembling a team capable of providing that vision."
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