While the brick-and-mortar continues to dominate the numbers of purchases, the trend is decidedly online, with a decline in traffic this year, according to CNBC.
The bottom line: To defend themselves from Amazon, traditional retailers are surrendering, at least in part, to the inevitable – putting online their offers in store.
"Bricks and mortars are finally realizing," You know what, we have to be agnostics about where to get the sale. "We just want the sale."
From the numbers:
Online sales grossed $ 6.2 billion on Black Friday. This is a 23.6% increase over last year for Retail Dive.
The boom continued over the weekend. The Saturday recorded a 29.9% increase compared to the previous year of online sales; Sunday, 22.9%, according to an analysis by Verizon Enterprise Solutions.
Buyers are expected to spend $ 7.8 billion on record by the end of today, Cyber Monday, for Bloomberg.
But, but, but: The smaller shops will have difficulty competing with Amazon in terms of speed and price. The technology giant offers free shipping for all Christmas holidays, regardless of Prime membership.
Amazon's rivals, Walmart and Target are struggling to compete. The target posted slower than expected growth in the third quarter and attributed it to large investments for faster shipping.
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