[ad_2][ad_1] When has the blockchain become the official way to transparency for digital advertising? Do not get me wrong: distributed accounting books are a promising new technology with the ability to revolutionize many aspects of our digital lives. The digital currencies built on blockchain have already proven to be a …
Read More »Blockchain, Explained – Adweek
[ad_2][ad_1] It seems that from one day to the next, the media industry got the blockchain bug. Today there are events, panels, articles and conversations about how blockchain will save journalism and advertising and marketing. But before deciding whether this technology will be the savior of the media, we wanted …
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