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He invented the most popular potato chip flavor among the Swiss. He is now dead at the age of 87.
Doubtful car sales: from secondary to main activity
Photo: Zweifel Pomy-Chips AG
In fact, it all started as a sales incentive for his father’s cider factory in Zurich Höngg. Crisps make you thirsty, cider quenches your thirst: this was the simple calculation that led Heinrich Zweifel to commission his son Hans-Heinrich to produce chips in 1956. The side business has now become the largest chip brand. popular with the Swiss.
Consumers are particularly fond of paprika chips. Hans-Heinrich Zweifel brought the idea of flavor with him from the United States more than 50 years ago, after being brought there with barbecue sauce. Back in Switzerland, he was looking for the perfect blend of spices that would combine sweet-smoky sauce with hearty. The secret blend based on Hungarian paprika hasn’t changed since then.
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