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Attention DJI! The professional aerial camera market is about to usher in a strong competitor. Right now Sony has announced the brand new Airpeak brand, which will be based on Sony’s 3R imaging, sensing and drone technologies (including Reality, Real-time and Remote, which translates into reality, real-time and remote control). The creator creates professional aerial camera products. Sony hopes to use the Airpeak project to “promote the development of the entertainment industry” and “help other industries improve efficiency and save costs”. At the same time, they also promised that their devices can provide “the highest level of safety and reliability” in the “challenging environment recognized in the past”.
Hopefully, Airpeak’s first product is expected to be unveiled in the spring of 2021. Before that, Sony will also launch a number of joint creative activities, and at the same time they have also said that they will soon begin to find professional partners. In fact, Sony has been into drones before this. They founded the Aerosense drone company in 2015 with ZMP, but their business mainly covers enterprise solutions, which are still very different from Airpeak.
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