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Snow Co., Ltd. (CEO Kim Chang-wook) announced that it will spin off an intermediate platform for trading limited edition sneakers KREAM (Cream) as a separate company in order to drive the global MZ generation consumer culture and strengthen the business competitiveness based on an independent decision-making structure.
A Snow official said: “With the mission of ‘Global Service Company Builder’, Snow has been sensitive to rapidly changing user trends and has introduced a service that offers users new pleasure and value.” “The camera app of various formations, mobile quiz From Jam Live, which has also been transformed into live commerce, the avatar service AR Zepeto, the emoticon / sticker production platform Sticker.ly and the cake app essential for the ‘learning English produced last October, Snow has conducted various experiments on the global stage. I continued to challenge. “
Meanwhile, ‘Cream’, which was officially released in March, also introduced a service that mediates the limited edition sneaker trade between individuals by capturing the new consumption trend of ‘Resell’, which is spreading among millennials and Gen Z, maintaining steady growth to this day. It is the explanation of the management. With this spin-off, ‘Cream’ intends to lead a new consumer culture that will fascinate the MZ generation by strengthening its corporate competitiveness through business diversification and strategic alliances.
On the other hand, Kim Chang-wook, the current CEO of Snow, is appointed representative of KREAM, Inc. (tentative name), which was recently established as a material division on January 1, 2021 as the date of the division.
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