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Blockchain startups are all the rage right now, why? Because blockchain has a lot of unused potential.
Blockchain it is the technology that powers Bitcoin cryptocurrency, and many companies are using it to create their own startups. & nbsp; In simple terms, blockchain is a secure and certified transaction between two parts: in the case of Bitcoin, blockchain technology records and validates a financial transaction between two people
While its main use is for financial transactions, blockchain has many possibilities: it can certify the exchange of securities, validate identities, protect property titles and protect the security of votes cast online. & nbsp; Because of its potential, investments are pouring into blockchain startups, predicting that the blockchain market is worth 885 million i of dollars by next year according to Statista [196590]. 03] If you are one of the many professionals who assemble a company that is powered by blockchain technology, you will have a lot of competition. To get the word out, here are six marketing tips:
1. Define your content strategy in advance.
You will need more than a solid business plan and website to market your blockchain startup. You need content that explains what your company does, what your value proposition is and how blockchain technology helps customers.
Consider creating in-depth white papers, an inbound marketing funnel through blog posts, etc. To provide this detailed information. Bring some of your content so that consumers who are interested should provide their contact information in exchange for the content. Use the information collected in your lead promotion strategy. Keep a good amount of non-archived content so potential customers can search for you and move quickly through the funnel.
2. Use influencer marketing.
One of the best ways to sell your blockchain organically is through influencer marketing. Consider being able to work with a social media influencer to promote your business.
This influencer does not have to be a famous character, just someone with a weight in the blockchain world or cryptocurrency that can give credibility to your company and generate buzz. & nbsp; Create content, such as videos, and share the influencer on their social channels.
3. Offer thought leadership through guest posts.
Blockchain technology is still in its early stages, so people need information on the subject. Many people do not know how it works or why they should care about it. The founders of blockchain startups can fill this gap with blog posts and guides.
In addition to writing these pieces for your blog, contact other industry sites such as The Next Web TechCrunch and The Verge and offer to write posts for the original guests for them. & Nbsp; You will not only have advertising, but you could also capture the attention of a media who desperately tries to find experts to discuss the subject at this time.
4. Build a community of followers.
Go on to gather followers on Facebook and work to build a community of followers who are invested in your startup. & Nbsp; Many blockchain enthusiasts use a messaging app, Telegram, to share news and stay informed. While many of the chitchatts focus on cryptocurrencies, it's a good place for any blockchain startup to discuss their company and start building relationships with people in this niche.
5. Take advantage of real-time analytics and user engagement platforms.
To successfully market your blockchain startup, you will use a variety of tactics and tools, one of which should be a tool for analysis and engagement. This can help you understand what kind of website traffic you are driving to your site and offer you a platform to communicate with the community of followers you have built.
6. Keep people informed.
The main objective of many startups is the research and protection of investments. While this is important for blockchain startups, it is equally important to update your audience about the progress you are making.
Blockchain technology is quite new and evolving, which can cause jitters among investors and questions among followers. Avoid this by writing a blog post once a month about news or a chat via Facebook Live so people can interact with the company and understand their progress.
If you're part of a blockchain startup, you're on the cutting edge of technology. It's an exciting place to be, but it will require marketing efforts to promote your business and exploit its potential for both the public and investors.
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Blockchain startups are all the rage right now. Because? Because blockchain has a lot of unused potential.
Blockchain is the technology that powers Bitcoin cryptocurrency and many companies are using it to create their own startups. In simple terms, blockchain is a certified and secure transaction between two parties. In the case of Bitcoin, blockchain technology records and validates a financial transaction between two people.
While its main use is for financial transactions, blockchain has many possibilities. It can certify the exchange of shares, validate identities, guarantee title deeds and protect the security of votes cast online. Because of its potential, investments are pouring into blockchain startups. The blockchain market is expected to be worth $ 885 million by next year, according to Statista .
If you are one of the many professionals who assemble a company that is powered by blockchain technology, a lot of competition To get the word out, here are six marketing tips:
1. Define your content strategy in advance.
You will need more than a solid business plan and website to market your blockchain startup. You need content that explains what your company does, what your value proposition is and how blockchain technology helps customers.
Consider creating in-depth white papers, an inbound marketing funnel through blog posts, etc. To provide this detailed information. Bring some of your content so that consumers who are interested should provide their contact information in exchange for the content. Use the information collected in your lead promotion strategy. Keep a good amount of non-archived content so potential customers can search for you and move quickly through the funnel.
2. Use influencer marketing.
One of the best ways to sell your blockchain organically is through influencer marketing. Consider being able to work with a social media influencer to promote your business.
This influencer does not have to be a famous character, just someone with a weight in the blockchain world or cryptocurrency that can give credibility to your company and generate buzz. Create content, such as videos, and share the influencer on their social channels.
3. Offer thought leadership through guest posts.
Blockchain technology is still in its early stages, so people need information on the subject. Many people do not know how it works or why they should care about it. The founders of blockchain startups can fill this gap with blog posts and guides.
In addition to writing these pieces for your blog, contact other industry sites such as The Next Web TechCrunch and The Verge and offer to write posts for guests original for them. You will not only have advertising, but you could also capture the attention of a store that is desperate to find experts to discuss the subject at this time.
4. Build a community of followers.
Go beyond gathering followers on Facebook and work to create a community of followers who are invested in your startup. Many blockchain enthusiasts use a messaging app, Telegram, to share news and stay informed. While many of the chitchatts focus on cryptocurrencies, it's a good place for any blockchain startup to discuss their company and start building relationships with people in this niche.
5. Take advantage of real-time analytics and user engagement platforms.
To successfully market your blockchain startup, you will use a variety of tactics and tools, one of which should be a tool for analysis and engagement. This can help you understand what kind of website traffic you are driving to your site and offer you a platform to communicate with the community of followers you have built.
6. Keep people informed.
The main objective of many startups is the research and protection of investments. While this is important for blockchain startups, it is equally important to update your audience about the progress you are making.
Blockchain technology is quite new and evolving, which can cause jitters among investors and questions among followers. Avoid this by writing a blog post once a month about news or a chat via Facebook Live so people can interact with the company and understand their progress.
If you're part of a blockchain startup, you're on the cutting edge of technology. It's an exciting place to be, but it will require marketing efforts to promote your business and exploit its potential for both the public and investors.
