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On 25 October, the Federal Council announced new measures to combat the Corona crisis. “This so-called slowdown is leading to a significant decline in sales and frequency in individual segments,” writes the Swiss Retail Federation in a press release.
The largest retail trade association in Switzerland, which represents 46,000 employees and 4,700 branches with a turnover of 19 billion francs, compared the business trend with the ten days prior to the announcement. Bottom line: Aside from the food trade, most areas have lost a lot of sales and attendance.
Food grows moderately
Food sales after the slowdown remained relatively stable at more than 3% from the previous 10 days. However, the number of customers has decreased. This means that consumers are more likely to shop in bulk than to leave the house due to any Mödeli butter or lack of flavor.
“Unlike grocers and merchants with everyday goods, clothing stores, for example, are being hit hard by the national slowdown and cantonal blockades,” he continues. There, sales plummeted by 20%. The number of shoppers in clothing stores has dropped by nearly a third, reaching 27% in the past 10 days.
Department stores suffer a lot
Department stores also suffer. After the slowdown, sales have dropped by 15% and have 18% fewer customers. This is likely to have a devastating effect, especially in the run-up to Christmas. 54% of customers surveyed said back in October that they would avoid urban centers or department stores this year. (pbe)
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