Prolonged export is slow due to the re-proliferation of the crown ‘… set a breakthrough in digital export conversion

▲ “Third Extended Trade Strategy Coordination Meeting” held by Prime Minister Jeong Sye-gyun on 13 ⓒYonhap News

In September, exports recorded $ 48.50 billion and turned positive after 7 months, but the export environment is not easy due to the re-proliferation of Corona 19.

Exports in October amounted to just $ 4.98 billion, down -3.6% from the previous year, and government forecasts for the second half of the year for export growth are missing.

Concerned about the prolonged slowdown in exports, the government announced a “ commercial digital transformation plan ” aimed at achieving $ 2 trillion in trade and promoting 200,000 exports in the medium term by 2030 through the “ 3rd coordination meeting of the extended trade strategy ” hosted by Prime Minister Jeong Sye-gyun. done.

The meeting was organized to focus on resuming export vitality at the end of the year in a situation where recent exports must continue the momentum of improving exports since September due to the re-proliferation of Corona 19.

The “Measures for the digital transformation of trade”, jointly prepared by the relevant ministries, contained measures to diversify export markets, items and commodities through the massive digital transformation of Korean trade and the innovation of the commercial structure.

The Ministry of Industry and Industry will functionally integrate three B2B platforms such as BuyKorea (KOTRA), GoBizKorea (Medium Vacuum) and TradeKorea (trade association) as an important task for the next year and expand online exports such as globalization through cooperation strategic with Amazon and Alibaba. Promote step-by-step action plans for expansion.

As a way to promote digital-based global exhibitions, a plan is also prepared to secure world-class O2O exhibition capabilities at 7 major industry trade shows, such as electronics and bio, using industry online exhibition platforms as a marketing hub.

Through the mobilization of the export support network, 10,000 companies are discovered every year, online marketing and quick financing totaling 20 billion won are jointly promoted to make domestic SMEs export.

The core of this countermeasure is the content of the “full and fully digital conversion of the export support system”.

To this end, the entire export process will be digitized within the next year through the reorganization of the e-commerce system, electronic customs clearance and certification, the establishment of non-face-to-face financial and legal services, and the linking of functions. offline support such as logistics, research and development and human resources will be strengthened.

▲ BuyKorea (KOTRA), GoBizKorea (Medium Vacuum), TradeKorea (Trade Association), etc. 3 B2B platform integration plan ⓒ Ministry of Industry data

As part of the follow-up measures, the Ministry of Industry and Industry established a cooperation system with KOTRA, Heavy Vacuum and Korea International Trade Association and signed a trade agreement to support trade finance.

First, it is planned to strengthen competitiveness by urgently reorganizing the product information and transaction support functions for each of the three platforms by strengthening competitiveness in the first phase and by functionally integrating the three platforms through the integrated second phase portal.

The plan is to build a “Joint Korean Pavilion” on a global platform in the fourth phase, having strengthened the use of the platform through support for related services and the introduction of incentives through the third phase of enlargement and advancement.

Industry Minister Sung Yun-mo said, “Our business has stood still for 10 years after entering $ 1 trillion in 2011 by successfully utilizing the global division of labor structure. Structural innovation is needed to return to the $ 2 trillion era. “We will digitize the entire export process within the next year through the reorganization of the e-commerce system, the digitization of customs clearance and certification, and the establishment of non-face-to-face financial and legal services.”