Primer business blockchain by Pizza brands: new source on increasingly important technology

Blockchain technology is a major force, making waves in all markets, from retailers to restaurants. Pizza restaurateurs must know how to handle this technology if they want to stay in the forefront or risk being left to eat the dust of their most moving competitors.

Fortunately, one of the Pizza Marketplace sister site publications has covered you. Blockchain Tech News is like a continuing training course for restaurateurs and other retail businesses on a confusing topic. And because this site has an "in" with the publisher – Bradley Cooper – we nailed it recently to give restaurant leaders the decline not only on the blockchain, but on how restaurant brands can use it.

"The blockchain is decentralized ledger, which is immutable and completely transparent," Cooper said during a recent question and answer session with this site. "The bitcoin wiki describes it as" a transaction database shared by all the nodes participating in a system. A complete copy of the currency blockchain contains every transaction ever performed in the currency. For this information, you can find out how much value it belonged to each address system at any point in the story. & # 39; "

This means that the blockchain serves as a public ledger, where each transaction is recorded and recorded by a group of users.It is the backbone of bitcoin, a decentralized virtual currency.

Users confirm the transactions through a process known as mining, in which users lend the processing power of the computer to solve mathematical equations to confirm and record bitcoin transactions.

was the first to use blockchain, it is not the & # 39; only app for this Ethereum has also recently developed its own blockchain, and each cryptocurrency also uses some form of the blockchain.

Q: For restaurateurs, how the blockchain is used and what other uses besides currencies virtuals could affect the foodservice brands and their leadership?
A:
For one, can thus enable "smart contracts", which are computerized procedures to verify digitally and enforce the performance of a contract, which means that they allow credible transactions without verification by third parties because the register itself provides evidence of such transactions and of all those involved. [19659003] Q: Why do these approaches help restaurateurs be more competitive in an already ultra-competitive market?
A:
There are many ways in which blockchain technology can help restaurants be more competitive. First of all, it can offer a key customer demand: transparency.

Suppose you have a restaurant that prides itself on organic food grown or raised in healthy environments. But how do you prove your food is healthy and organic? With tools such as managing the supply of blockchain, a restaurant can follow livestock, for example from farm to table. They can then provide this information to customers in order to get an exact idea of ​​what they are eating.

At another level, blockchain can offer better loyalty programs. Restaurants can use blockchain loyalty platforms to offer tokens to customers, which they can use to redeem purchases or get discounts. They can use these unique platforms as a marketing tool, as Oscar Mayer did for his intriguing Bacoin project.

Q: How does Blockchain Tech News help restaurateurs understand this seemingly complex technology and its potential applications?
A:
Blockchain Tech News provides industry news that everyone can understand. You will not find complex formulas on this site! It will provide important news on blockchain platforms and developments that will have a direct impact on restaurants, and will explain how these solutions work.
Blockchain Tech News also provides several basic guides on how Blockchain works and how it affects each industry. [19659003] Q: If restaurant managers have questions about this topic or wish Blockchain Tech News to provide coverage that could help their businesses or even have a blockchain success story to tell, how should they contact you?
A:
Of course! If they wish to get in touch, they can always send me an email to [email protected] or contact me on Twitter @CooperBradleyc .

Photo: iStock

Award- Shelly Whitehead, a veteran press and television journalist, has spent most of the last 30 years reporting for TV and newspapers, including former Kentucky and Cincinnati Post and a number of news affiliates nationwide. She brings her cumulative experience as a multimedia storyteller and video producer to the web pages of Pizzamarketplace.com and QSRweb.com after a permanent "love story" with the reporting of stories behind the companies that make the world go round. Mrs. Whitehead is urged to find and share news about the many professional passions that people take daily to work with them in catering and fast food. She is particularly interested in the growing role of agriculture and sustainable food in catering services all over the world and is always ready to move on great ideas of stories and suggestions.

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