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Food, on the other hand, is the category in which more than 90% of respondents prefer to go shopping. This despite all the solutions launched to digitize the business, such as home delivery or the click & collect option.
“The consumer has looked at the changes in these uncertain times and had to make a decision: to live them in a challenging way or to think that nothing else would be worth doing. The challenges were great, but the goal is for consumers to take this opportunity to internalize these new, more aware, reflective and reflective behaviors, and to start including them in their daily lives “, comments Rita Rodrigues, Head of Public Affairs and media relations of DECO Protests.
According to the official, ensuring that these changes are not just temporary “is a matter of responsibility”, which must be divided between policy makers, the market, brands and consumers.
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