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MVNO has reached its second heyday. Since last October, the budget phone has attracted around 9 million subscribers and continues to grow. The background is the increase in sales of popular terminals like the iPhone 12 series launched last month.
According to a survey on the number of mobile phone number transfers released on the 1st by the Korea Telecom Operators Association (KTOA), out of 372,536 total numbers of number transfers in November, the number of transfers to cheap phones was 114,000,259. This is equivalent to 24% of the total number of digital transfers.
The number of cases transferred by the three mobile telecommunications companies to cheap phones was 77,000,386. Per operator, ▲ SK Telecom 31,330 cases ▲ KT 25,410 cases ▲ LG U + 2,646 cases were examined. In the same period, the number of low-cost telephone subscriptions to the three mobile operators was ▲ SK Telecom 18,465 ▲ KT 14,663 ▲ LG U + 12,584. In summary, last month’s budget phone attracted more subscribers and fewer subscribers from the three mobile operators.
Since its introduction in Korea, the low-cost phone has attracted subscribers with an inexpensive plan, but growth has stalled due to the launch of low-cost tariffs and the lack of differentiated services from the three mobile operators. In fact, the market share of affordable phones in September 2018 was 12%, but as the net decline in subscribers continued, it dropped below 11% in March.
However, the economic telephony market has started to recover since last August. The background is the government’s aggressive policy of activating affordable phones and the expansion of the self-sufficiency of premium phones like the Galaxy S20 and Galaxy Note 20. In particular, subscriber growth was notable in October. In October, the number of affordable telephone subscribers was 8.87 million, up 1.6 million from the previous month.
The iPhone 12 holds the key to rapid subscriber growth in October. The iPhone 12 and iPhone 12 Pro, released in Korea last October, have become popular due to the shortage. It is known that around 600,000 units of the iPhone 12 series were sold in Korea alone for one month after launch. Among these, the percentage of self-sufficient units sold is estimated at around 100,000 units. If you remember that you can choose a budget phone more freely when buying a phone self-sufficient, the popularity of the iPhone 12 has likely led to the rise of affordable phone subscribers.
This increase in affordable phone subscribers is also significant as the number of LTE users paying relatively high rates has increased. Last October, the number of subscribers to LTE products for budget phones was approximately 5.93 million, an increase of 1.59 million over the previous month. This means that most of the phone users with newly increased budgets have chosen LTE.
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The rise in LTE users, rated as excellent subscribers, is positive as it provides a backdrop for affordable telecom operators to continue their business in the future. The low-cost phone industry analyzed that this increase in users was the result of various factors, such as a good image improvement as well as strong sales of self-sufficient phones, and said it will make efforts to maintain the growth trend.
A budget phone industry official said: “The rapid increase in budget phone users appears to be due to the impact of the iPhone 12, but internally it is believed that various factors such as the government’s lower wholesale prices and the image enhancement of budget phones have worked. We plan to continue rolling out competitive plans and promotions so the phone can grow. “
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