The beverage technology company Omniaz has launched a new mobile app that allows wine consumers to access information about their purchases.

Called DRNK, the new app was launched in collaboration with Wine Connection and is part of an integrated platform currently developed by Omniaz in collaboration with CymMetrik, NEM, NXP Semiconductors, ProximaX and Smartrac.

The solution leverages technologies like blockchain and internet of things (IoT) to address key challenges in the traditional field of alcoholic beverages such as counterfeited alcohol.

The app will also provide in-depth information on consumers to wine producers.

"Omniaz plans to distribute over a million bottles across Asia, through other strategic partners, including craft beers and liqueurs."

Omniaz and Wine Connection will initially launch 180,000 bottles through Singapore, Malaysia and South Korea.

Omniaz founder Lukasz Piotrowski said, "This is just our pilot phase." Going forward, Omniaz plans to release more than one million bottles across Asia, through other strategic partners, including craft beers and liqueurs between January and June 2019.

"Blockchain is the basic technology that we will use for the authenticity of the product along the supply chain and for consumers.

"Cash prizes through OMZ credits such as incentives and consumer rewards in the form of coupons are a way to help them connect them directly to businesses and vice versa."

The bottles will be made available in stores and restaurants, with reimbursement of applicable prizes in both online and offline stores.

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