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LUXEMBOURG, 10 December 2018 (GLOBE NEWSWIRE) – Olymp Capital, manager of an alternative investment fund, announced today that it has made its latest investment in the company Yeay GmbH based in Berlin, the first investment in a marketing blockchain by word of mouth protocol . Olymp Capital will work with Yeay's WOM Token Ltd. to offer a monetization platform for word of mouth advice. The investment follows the investment of Olymp Capital in Nodle.io, the world's largest Internet of Things (IoT) network.
WOM allows brands, content creators, publishers and social networks to generate revenue without a single central party that benefits exclusively from the collective value created. WOM is committed to converting honest product recommendations into a sustainable and scalable marketing strategy, enabling a new digital marketing model that does not depend on ad-supported services. The private sale of the WOM token is currently open and in the first quarter of 2019 a Dutch auction token generation event (TGE) will be held for the sale of 350 million total billions of a billion.
Olymp Capital joins the Advanced Blockchain AG and Nakamoto, as well as the VC company based in San Francisco, West in supporting the project. Olymp Capital is the first European investment company dedicated to the blockchain and crypto assets ecosystem. The company manages the first European investment fund to include Private Equity and initial token / security tokens for the blockchain (ICO / STO). The fund accepts investments in both fiat currencies and cryptocurrencies.
"We see the promise of blockchain technology in digital marketing as a connective layer for content creators, influencers and their superfan audience.The WOM project is well positioned to take advantage of the $ 237 billion digital and mobile advertising market with a platform that is ahead of mainstream social media networks to exploit the blockchain, "said Christophe de Courson, co-founder and CEO of Olymp Capital. "Our vision of Olymp Capital is to invest in the most innovative blockchains and cryptographic projects globally and, as in our initial investment in Nodle.io, we see WOM as another sign that the blockchain can break emerging and developed market segments ".
WOM is led by Melanie Mohr, who is also the founder and CEO of the app for the recommendations, YEAY, which will be the initial platform to integrate the WOM protocol immediately after the Dutch auction.
"Olymp Capital is at the top of the curve in the cryptographic resources space and we at YEAY and WOM are proud to partner with a future company that shares our vision: they are the best of both worlds, combining extensive experience in traditional finance with a deep knowledge of blockchain ecosystems, "said Melanie Mohr, founder and CEO of WOM. "This relationship continues to strengthen our position as a leader in a new way of tapping into organic word of mouth marketing, while providing a more consumer-friendly alternative to the social media business model ads-for-free-services ".
About YEAY
The YEAY app has been marketed live since January 2017 and has a global network of creative, active and predominantly Z and Millennial users.
His community shares videos of honest advice with each other about the products, services and lifestyle experiences they love and are rewarded for their commitment. To date, to date, they have received $ 7 million in funding from investors, including former COO of AirBnB, former CEO of Deutsche Telekom, Grace Equity, Mountain Partners and others.
About Olymp Capital
Olymp Capital is the first asset management company in Europe to cover the blockchain and crypto asset classes ecosystem. The company is based in Luxembourg and is composed of experts in traditional finance and the blockchain ecosystem. For more information, visit www.olymp.capital
About WOM
WOM (word of mouth) is building a blockchain-based protocol that offers brands, content creators, publishers and social networks a way to monetize tips on word of mouth on any app or platform. The YEAY app will be the first platform to adopt the WOM protocol. For more information visit womprotocol.io
EDITOR'S NOTE: If you want a color photograph of Christophe de Courson, CEO of Olymp Capital; Melanie Mohr, CEO of WOM, or Olymp Capital or WOM, please contact Chris Pfaff [email protected] or + 1-201-218-0262
