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Hillhouse Capital invested in mainland China laundry detergent, Blue Moon. According to sources, Blue Moon will conduct Pre-Deal Investor Education from Monday (16) to next Wednesday (25). According to internal media It refers to the IPO as soon as possible on the 27th and to the listing on the 10th of December, and expects to raise 1 billion US dollars (about 7.8 billion Hong Kong dollars). Bank of America, CICC and Citigroup are the joint sponsors of Blue Moon.
Blue Moon Business Chart
Blue Moon was founded in 1992 as a well-known laundry detergent brand on the mainland. According to the Frost & Sullivan report, the Group has been # 1 in the Chinese laundry detergent market for 10 consecutive years since 2011. As of last year, net profit increased 95% year-on-year to 1.08 billion. yuan; revenues increased 4.2% year-on-year to 7.05 billion yuan.
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Blue Moon currently mainly produces laundry detergents, hand sanitizers and sanitary cleaners. At the end of 2019, in terms of retail sales, Blue Moon holds the largest market share in the laundry detergent market, the concentrated laundry detergent market and the hand sanitizer market respectively. 24.4%, 27.9% and 17.4%.
29% of the group’s fundraising proceeds are used for business expansion, 42.8% for brand awareness, product penetration and strengthening of sales and distribution networks, 10.3% for working capital and other general business purposes, 9.5% to enhance the company’s research and development capabilities, 8.3% to develop and strengthen information technology capabilities.
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Responsible editor: Xie Zhuorong
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