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Naver’s subsidiary Snow is a limited edition “Cream” sneakers trading platform. Snow = Yonhap News
The Naver Snow subsidiary announced on the 20th that it would create a limited edition sneaker trading platform “Cream” as a separate company.
The cream, launched in March, is supporting a new consumer trend resale service that ensures market profit by reselling newly purchased products.
The CEO of Cream (provisional name), who will be newly formed on January 1 next year, will be appointed by Kim Chang-wook, the current CEO of Snow.
Snow said: “Cream intends to lead a new consumer culture that will capture the MZ generation (millennial generation + generation Z) by strengthening corporate competitiveness based on corporate diversification and strategic alliances based on injection.”
Reporter Lee Ji-young [email protected]
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