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The equipment is set up for a recording session in RCA Studio A in Nashville, Tennessee. The music industry has typically been at the forefront of emerging technologies. (AP Photo / Mark Humphrey)RELEASE
Accenture Consulting wrote in a recent post on its website that & nbsp; "with blockchain on the horizon, every company in every sector must reevaluate its role in the value chain, where once again, the music industry is at the top of the table." In fact, the music industry has historically been at the forefront when it comes to emerging technology issues. And it seems that the model will continue. & Nbsp; The story of the massive interruption in the music industry, given the promise of blockchain technology, is rooted in a change that could revolutionize areas from monitoring royalties payments to the growth of completely new guardians in the arena.& nbsp; Several key industry players make 2019 forecasts for the industry that is the music industry, and in stark contrast.
Explains Alan Goodman, part of the former MTV founding team and current Chief Brand Leviator at Aeryus, a blockchain payment solutions company, "Thanks to MTV, it was a new eco-system around music. only saw the creation of video as something that pushed the musicians.The musicians were suddenly at the center of new business and new ways of thinking about business. "
He continues, "More recently, we have seen how musicians who understand the building of a community can control their destinies by winning social media, crowdfunding and creating digital channels, but blockchain will have a huge impact on the way we do business. in music because of the revolutionary decentralized infrastructure. "
Goodman says that during 2019 there will be a much more in-depth discussion about the control that blockchain technology provides and the ability to be fairly equitably paid for an environment that prevents fraud, theft and piracy. "The biggest discussions will also cover copyright," he adds.
Adrian Miller, CEO of Xyion and architect behind the record artist Anderson Paak who has sold millions of records independently& nbsp; in reality he is not convinced of any of the hype on blockchain and sees minimal changes in 2019.
Anderson. Paak participates in the 13th annual Billboard Women in Music event at Pier 36 on Thursday 6 December 2018, in New York. (Photo by Evan Agostini / Invision / AP)Evan Agostini / Invision / AP
"Corporate sales to a few big traders are one of the hardest things to do and it could take years, maybe a decade to see the results." From this point of view, I do not understand how these blockchain-based systems make enough money to exist on large scale because they are trying to provide a cheaper and faster solution than existing databases, "says Miller.
He continues, "Blockchains are no better than existing databases: why pay for a more expensive and slower database without a good reason? Players in this space are competing with systems that do not need to change and they certainly will not do it for one that is inferior: If the business blockchain models do not interrupt the entire sector, but count on the conversion of some large companies or organizations, its chances of success are greatly reduced, so I do not see any movement in 2019. "
Miller says he will continue to look for blockchain development as he focuses more on traditional paths to create greater awareness for all the artists he works with. Laroussi a Moroccan singer, passing through Holland, with a debut album coming in 2019, written and produced by Philip Lawerence and Brody, the team that gave us Grammy-winning Bruno Mars.
Facundo & nbsp; M. Diaz, & nbsp; Executive Director Reality Code Foundation, a consortium of leading companies in the field of XR (VR, AR, MR) in partnership to create a decentralized and open source solution of blockchain to record XR resources, has a different view.
"Many artists are finding ways to creatively explore new business opportunities in XR.
& Nbsp;With about 171 million VR users,
and AR in every mobile device, & nbsp; The motivation for the music industry to expand their business into these new technologies is enormous, but they still need to understand the best way to create something that inspires users to pay, "says Diaz. & nbsp; he says that new platforms like Magic Leap will offer new ways to tell stories and distribute musical content and experiments will begin over the next year.
"I have no doubt that in 2019 we will see music talents and XR developers work together like never before, creating new and amazing ways to experience music.In Reality Code, we are currently connecting talent with developers and XR Investors Providing artists with the opportunity to register their XR projects in a common sector register allows them to transform simple or contained projects into resources. "
He says that these assets, given the advent of smart contracts, will simplify the way investors invest and how the benefits will be distributed. & Nbsp; But he says there will be many challenges ahead, quite naturally.
"Uncertainties and risks are the main obstacles ahead of us," says Diaz. "At this early stage of XR technology, everything is experimentation, it's still not clear what business models will emerge, all the ways XR content will be monetized and what consumers will be willing to pay, so we're working on ways to implement the blockchain to create definitive options. "& Nbsp;
Finally, & nbsp; Bryan Calhoun, head of digital strategy at Blueprint Group, one of the leading artists and entertainment management companies representing the best recording talent from Grammy nominee Nicki Minaj Late Night with Jimmy Fallon & nbsp;the band house and the Grammy award The Roots adds an additional perspective.
Nicki Minaj performed on stage during the MTV EMA 2018 at the Bilbao Exhibition Center on Sunday, November 4, 2018, in Bilbao, Spain. (Stuart C. Wilson, pool photo via AP)RELEASE
"I think the two biggest opportunities revolve around rights management and ticketing," he says. & nbsp; "Both will need time to run correctly, but companies like Dot BC, Tari and Big Neon are, respectively, paving the way for exciting projects that have good traction." He says we will see more movement in this area during the next year.
When it comes to artists like
Heap of Imogen those who exploited the blockchain for their artistic talents, Calhoun says, "I like artists to be experimenting with and exploring cases of technology use, but it's still very early, though, because the price of BTC and others currencies fell 80% in the last year means that those who are still inside do it because they believe in the possibilities created by the core technology and are not just looking for rich -this scheme. " If digital currencies accumulated, like many hopes and forecasts, this could change rapidly during the second half of 2019.
Calhoun also explains that hip hop artists and fans are traditional cultural arbiters and that they make the platforms interesting, so if some forward movement occurs in blockchain, certain that it will come from this genre next year and beyond. "I suspect this trend will be the same for blockchain and music, it's still very early and it's complicated, but I suspect it will happen," adds Calhoun.
Goodman agrees and goes one step further in saying, "Jeff & # 39; Skunk & # 39; Baxter, the brilliant guitarist of Steely Dan, the Doobie Brother says the record musicians were for music until the rappers started use them as tools. " He continues, "Artists are good at picking up technology and thinking about how and why to use it, and you can bet we'll soon see artists and musicians doing blockchain things that we can not imagine today."
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The equipment is set up for a recording session in RCA Studio A in Nashville, Tennessee. The music industry has typically been at the forefront of emerging technologies. (AP Photo / Mark Humphrey)RELEASE
Accenture Consulting wrote in a recent post on its website that "with blockchain on the horizon, every company in every sector must reevaluate its role in the value chain, where once again, the music industry leads the group". In fact, the music industry has historically been at the forefront when it comes to emerging technology issues. And it seems that the model will continue. The story of the massive interruption in the music industry, given the promise of blockchain technology, is rooted in a change that could revolutionize areas from monitoring royalties payments to the growth of completely new guardians in the arena. Several key industry players make 2019 forecasts for the business that is the music industry, and some in stark contrast.
Explains Alan Goodman, part of the former MTV founding team and current Chief Brand Leviator at Aeryus, a blockchain payment solutions company, "Thanks to MTV, it was a new eco-system for music. , musicians were suddenly at the center of new businesses and new ways of thinking about the business world ".
He continues, "More recently, we have seen how musicians who understand the building of a community can control their destinies by winning social media, crowdfunding and creating digital channels, but the blockchain will have a huge impact on the way of doing business in the music because of the revolutionary decentralized infrastructure. "
Goodman says that during 2019 there will be a much more in-depth discussion about the control that blockchain technology provides and the ability to be fairly equitably paid for an environment that prevents fraud, theft and piracy. "The most important discussions will also concern copyright," he adds.
Adrian Miller, CEO of Xyion and architect behind the record artist Anderson Paak, who has sold millions of records independently, is not really convinced of any of the enthusiasm around the blockchain and sees only a few changes in 2019.
Anderson. Paak participates in the 13th annual Billboard Women in Music event at Pier 36 on Thursday 6 December 2018, in New York. (Photo by Evan Agostini / Invision / AP)Evan Agostini / Invision / AP
"Business sales to a few big incumbents are one of the hardest things to do and it can take years, maybe a decade to see the results." From that point of view, I do not understand how these blockchain-based systems make enough money to exist on large scale because they are trying to provide a cheaper and faster solution than existing databases, "says Miller.
"Blockchains are not better than existing databases, why pay for a more expensive and slower database without a good reason? Players in this space are competing with systems that do not need to change and they certainly will not do it for one that is If the business blockchain models do not destroy the entire industry, but are based on the conversion of some large companies or organizations, its chances of success are greatly reduced, so I do not see any movement in 2019. "
Miller says he will continue to research the development of blockchain while focusing more on traditional routes to create greater awareness for all the artists he works with, such as Laroussi, a Moroccan singer, in Holland, with a debut album in 2019, written and produced by Philip Lawerence and Brody, the team that gave us Grammy-winning Bruno Mars.
Facundo M. Diaz, executive director of Reality Code Foundation, a consortium of leading companies XR (VR, AR, MR) in partnership to create a decentralized and open source blockchain solution to record XR resources, has a different view.
"Many artists are looking for ways to creatively explore new business opportunities in XR.
With about 171 million VR users,
and AR in every mobile device, the motivation for the music industry to expand their business into these new technologies is enormous, but they still have to figure out the best way to create something that inspires users to pay, "explains Diaz. as Magic Leap will offer new ways to tell stories and distribute musical content and experiments will begin over the next year.
"I have no doubt that during 2019 we will see music talents and XR developers work together like never before, creating new and amazing ways to experience music. In fact, we are currently connecting talent with developers and XR investors – the opportunity to register their XR projects in a common industry registry allows them to turn simple projects or content into resources. "
He says that these assets, given the advent of smart contracts, will simplify the way investors invest and how the benefits will be distributed. But he says there will be many challenges ahead, quite naturally.
"Uncertainties and risks are the main obstacles that await us," says Diaz. "In this initial phase of XR technology, everything is experimentation, it is still not clear what the business models will emerge, all the ways in which XR content will be monetized and what consumers will be willing to pay for which we are working on ways to implement the blockchain to create definitive options. "
Finally, Bryan Calhoun, head of digital strategy at Blueprint Group, one of the leading artists and entertainment management companies representing the best recording talent from Grammy nominated Nicki Minaj to Late Night with Jimmy Fallon the band house and the Grammy award The Roots adds an additional perspective.
Nicki Minaj performed on stage during the MTV EMA 2018 at the Bilbao Exhibition Center on Sunday, November 4, 2018, in Bilbao, Spain. (Stuart C. Wilson, pool photo via AP)RELEASE
"I think the two biggest opportunities revolve around rights management and ticketing," he says. "Both will need time to run correctly, but companies like Dot BC, Tari and Big Neon are, respectively, paving the way for exciting projects that have traction." He says we will see more movement in this area during the next year.
When it comes to artists like
Imogen Heap who used the blockchain for their artistic talents, Calhoun says: "I love that artists are experimenting with and exploring technology use cases, but the early days are still very early. BTC and other currencies both decreased 80% in the last year means that those who are still doing so because they believe in the possibilities created by the underlying technology, and are not just looking for a quick enrichment scheme. "If digital currencies accumulated , like many hopes and forecasts, this could change rapidly during the second half of 2019.
Calhoun also explains that hip hop artists and fans are traditional cultural arbiters and that they make the platforms interesting, so if some forward movement occurs in blockchain, certain that it will come from this genre next year and beyond. "I suspect this trend is the same for blockchain and music, it's still very early and it's complicated, but I suspect it will happen," adds Calhoun.
Goodman agrees and goes one step further by saying: "Jeff & # 39; Skunk & # 39; Baxter, brilliant guitarist Steely Dan, the Doobie Brother says that the musicians were going to the music until the rappers started to use them as tools ". He continues, "Artists are good at taking technology and thinking about how and why to use it, and you can bet we'll soon see artists and musicians doing blockchain things that we can not imagine today."
