In the race towards better marketing tactics, the Litecoin Foundation has become the first cryptocurrency company to enter the profitable world of Ultimate Fighting Championship (UFC), the leading mixed martial arts organization in the world.
Litecoin has announced that it will sponsor the upcoming light heavyweight title fight between Jon Jones and Alexander Gustafsson on December 29th.
"Over the past year, Litecoin and the Litecoin Foundation have had the opportunity to collaborate with some large companies and brands while we continue to explore these opportunities in 2019, there are several reasons why we think it has meaning that Litecoin enters the famous Octagon of UFC now, "noted Litecoin in the official announcement.
Excited to announce that the Litecoin logo will be on the canvas as an official partner of Criptovaluta di @UFC 232 out of 12/29 at Inglewood CA! Further information: https://t.co/y4yvPWb6rj pic.twitter.com/ddML54j5GH
– Charlie Lee [LTC⚡] (@SatoshiLite) December 26, 2018
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Touching a broad public base
It is believed that sporting events are one of the best platforms for advertisers. The global sports industry was valued at $ 557 billion in 2017, while North America alone held 33% of the market, according to the Business Research Company, a market research and intelligence company. The annual US SuperBowl event is dominating the list of the most expensive advertising areas in the world. Combat events are also considered very popular among advertisers and big names always appear in boxing and the octagonal rings of the UFC.
The Litecoin team has confirmed that the coin logo will appear in the ring and the company is optimistic that this will attract the attention of millions of viewers towards the currency.
Sport and Crypto
The cryptocurrency community is no stranger to sports advertising and celebrity specializations. Paris Saint-Germain (PSG), one of the biggest football clubs in France, has announced its partnership with the socio-social blockchain platform Socios.com, in September, to launch a token ecosystem. He also announced the launch of Fan Token Offering that will give owners access to exclusive club products.
The blockchain companies are also targeting the major football clubs across the English channel, such as FansUnite, a blockchain protocol for sports betting and sports data industries, in partnership with Leicester City Football Club to support the team during the 2018-2019 season.
In addition to clubs, the names of many sports legends like Floyd Mayweather are synonymous with ICO specializations.