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LG H&H posted record sales of RMB 1.55 billion, posting the highest sales ever, with 6 luxury brands including Hu, Soom, Ohui, Belif, VDL and CNP at SOP 11 in 2020. This is a huge increase of 174% over last year.
“Whoo” ranked third after Estee Lauder and Lancome in sales of luxury cosmetics brands with SOP sales up 181% from last year. As a result, he entered the RMB 1 billion (about 168 billion won) brand club, a beauty brand.
Notably, the set of “Cheongidan Hwahyeon”, Hu’s popular representative product, ranked 3rd after Huawei and Apple in terms of sales across all Tmall categories. This is an extraordinary result, with the sale of 760,000 sets, up 200% from last year. Additionally, it ranked # 1 in the beauty category for the first time and # 1 in the basic skincare category for the second year after last year.
It also increased 92% from the previous year, ranking third among domestic luxury beauty brands. Additionally, sales of luxury cosmetics brands such as Ohui 783%, CNP 156%, Vilf 153% and VDL 7% recorded high growth over the previous year, contributing to the 4th quarter results.
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