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Global PR markets, 2015-2019 and 2020-2030 with key players: IPG, Publicis, Omnicom, WPP and Prezly
Dublin, December 3, 2020 (GLOBE NEWSWIRE) – The Public Relations Global Market Report 2020-30: COVID-19 Impact and Recovery has been added to the ResearchAndMarkets.com offering. Global Public Relations Market Report 2020-30: COVID-19 Impact and Recovery provides strategists, marketers and senior management with the critical information they need to evaluate the global public relations market as it emerges from the closure of COVID-19 . The global public relations market is expected to grow from $ 95.9 billion in 2019 to $ 96.2 billion in 2020 with a compound annual growth rate (CAGR) of 0.4%. The low growth is mainly due to the economic slowdown in countries due to the COVID-19 outbreak and measures to contain it. The market is therefore expected to recover and grow at a 7% CAGR from 2021 and reach $ 117.8 billion in 2023. North America was the largest region in the PR market in 2018. This region is expected to remain the largest during the next five years. The North American public relations market is expected to record the highest CAGR over the period 2018-2023, followed by Europe. The growing need for competitive advantage is driving the public relations market. Public relations can combine all functions with a single vision according to the mission of the organization. A well done and integrated PR plan can connect clients and customers with the organization and create a competitive advantage for organizations. It helps to attract attention and increase the visibility of the product / service. They set up an interactive billboard in London and showed an animated character, Little Glass, discussing the health benefits of vitamin C, orange juice, in particular representatives from Tropicana and Tropicana gave away 150ml glasses of Orange juice. A research report in The Telegraph following the campaign showed that 88% of respondents said the campaign prompted them to buy Tropicana more often and 100% of respondents said they walked out of the campaign believing Tropicana is worth worth paying more. Strict rules on data collection such as the GDPR (General Data Protection Regulation) prove to be a market limitation. These regulations strengthen the data protection and privacy of a country’s citizens, regardless of where they live or work. For example, companies that collect personal information from EU customers, receive web traffic from the EU or do business with EU citizens fall under the scope of the GDPR. The GDPR helps customers to be aware of the type of data collected and therefore can opt out or refuse to participate. The PR market focuses heavily on the collection, storage and use of personal information for media relations. Data needs to be collected with greater caution, and individuals have the option of not providing their personal information, which could hold back the public relations market. Public relations (PR) firms are investing more and more in programmatic PR in the digital medium. Programmatic PR refers to the automation of advertising. The increase in the volume of global digital communications has led to the shifting of manual tasks to artificial intelligence. Programmatic PRs increase transparency and control and are more efficient as they have better audience targeting skills. The coverage area is also greater in programmatic PR. For example, in 2018 Accenture Interactive entered the world of ad buying by including planning, buying and managing programmatic advertising campaigns. It will also help brands develop a strategy to attack programmatic buying. These technological advances will aid public relations and further drive the market. Globally, governments have enforced data protection laws in order to initiate law enforcement actions to protect consumers from unfair practices. For example, the General Data Protection Regulation (GDPR) in the European Union protects the personal data of individuals in the EU. In order for PR firms to ensure compliance with the GDPR, they must publish a data protection policy that explains what type of data they hold, what they do with it, and who they share it with. The policy should also explain how subject access requests such as disclosure, modification or deletion requests are handled and provide an overview of how they intend to keep the data secure. These are referred to as privacy policy / information. Additionally, regular review is required to ensure that IT systems and internal security processes are up to date with current good practices. The main players in the market are IPG, Publicis, Omnicom, WPP and Prezly. Key topics covered: 1 . Executive summary 2 . Characteristics of the public relations market 3 . Size and growth of the public relations market 3.1. Historic global public relations market, 2015-2019, billions of dollars 3.1.1. Market driver 3.1.2. Restrictions on the market 3.2. Global Public Relations Forecast Market, 2019-2023F, 2025F, 2030F, $ 3.2.1 billion. Market driver 3.2.2. Restrictions on the market 4 . Segmentation of the public relations market 4.1. Global PR market, segmentation by medium, history and forecast, 2015-2019, 2023F, 2025F, 2030F, $ billion * Events * Social Media * Influencer Marketing * Corporate Websites * TV * Press * Other Global PR market, segmentation by end user, historical data and forecasts, 2015-2019, 2023F, 2025F, 2030F, billions of dollars * Consumer and retail * BFSI * Government and public sector * Telecom * IT * HealthCare * Media * Entertainment4.3 . Global PR market, segmentation by type, historical data and forecasts, 2015-2019, 2023F, 2025F, 2030F, billions of dollars * Private PR firms * Public PR firms5 . Regional and national analyzes of the public relations market 5.1. Global public relations market, broken down by region, historical data and forecast, 2015-2019, 2023F, 2025F, 2030F, $ 5.2 billion. Global PR market, broken down by country, historical data and forecast, 2015-2019, 2023F, 2025F, 2030F, $ billion of companies mentioned * IPG * Publicis * Omnicom * WPP * Prezly * Business Wire * Havas PR * MWWPR * Mikhailov & Partners * DJE * APCO Worldwide * Coyne PR * Bell Pottinger * Dentsu * FTI Consulting * Hopscotch Group * Huntsworth * Kreab * Outbrain * Google * Salesforce * Meltwater * Cision AB * AirPR software * IrisPR software * Isentia * Onalytica * IPR software * TrendKite * AgilityFor more information on this report, please visit https://www.researchandmarkets.com/r/9douvlResearch and Markets also offers personalized search services that provide targeted, comprehensive and personalized research. CONTACT: CONTACT: ResearchAndMarkets.com Laura Wood, Senior Press Manager [email protected] For EST office hours Call 1-917-300-0470 For US / CAN Call toll-free 1-800-526- 8630 For GMT office hours Call + 353-1-416-8900
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