Ethereum (ETH) – Despite Ether's supply price over the weekend, the second largest cryptocurrency by market capitalization can count on a positive development towards adoption coming from a & # 39; important US sports company.
L.A. Dodgers, a National League team for Major League Baseball in the United States and just one year after participating in the World Series announced the intention to hold a giveaway token using the popular ERC-20 platform established by Ethereum. Contrary to the production of a currency created for the transaction or the replacement of a digital form of money, the Dodger token is an interesting interpretation of the cryptocurrency in the form of crypto-based collectibles.
According to the press release published Friday, the Dodgers are planning the token giveaway for September 21st, which constitutes the first ever night "digital bobblehead": the brand for the event that the & rsquo; organization is using to describe cryptographic tokens,
"Fans will have the opportunity to download a token Clayton Kershaw, Justin Turner or Kenley Jansen Crypto. The promotion is the first of its kind in Major League Baseball. believes it is Crypto's first tribute to sport. "
The press release continues to provide specific details for the event, which includes the first 40,000 fans present to receive a card with a code to unlock the virtual baby doll via a Ethereum portfolio. Fans will receive a random player token, with equal opportunities to unlock the three players listed above. While the organization has yet to clarify how they intend to manage the game of digital bobblehead, Chief Marketing Officer Lon Rosen sees the cryptocurrency and the Ethereum platform as a potential innovation for the sports fan experience. In addition to being the first of its kind, Rosen emphasizes how cryptography can open a new experience for fans in addition to attracting a novelty in the fan base,
"We are excited about our first tributes Crypto, and to explore a market completely new with our fans We hope that this stimulates the interest of Dodger fans and will help launch a new era of digital collectibles and promotions. "
While Dodgers use encrypted tokens to create collectibles, it is a new entry into sports memorabilia, this is not the first time an important US athletic organization has been linked to the cryptocurrency. In June the Sacramento Kings basketball team announced a collaboration with MiningStore, a mining crypto hardware company, to install Ethereum mining machines in their stadium with the explicit objective of raising funds for scholarships for the development of the workforce and technological education programs in the Sacramento area – officially becoming the first sports organization to extract cryptocurrency in a philanthropic effort.
While encrypted markets continue to falter from a massive selloff that occurs mid-week, Ethereum in particular is struggling to recover from the sudden downtrend. The assessment of Ether was subject to a harsh attack as other analysts and investors commented on the negative value of the ICOs and the drive to develop the ERC-20 token. While Ethereum managed to reach the all-time high of $ 1400 in mid-January, the price then declined with most of the market during the bear cycle of 2018. Yesterday, Ether fell below $ 200 for the first time in a year , constituting a greater concern for investors that the promising cryptocurrency platform does not reflect the price of ETH.