[ad_1]
Jose Antonio Ramos thus leaves the position of CEO of Salsa, which he held since February 2019, at the end of the year to become CCO of the British ASOS. The Spanish manager arrived at the company on its 25th anniversary and “kicked off an ambitious strategic plan for the brand, which goes through its affirmation as a reference in the European denim market, as well as its transformation into an even more oriented brand. . digital and with a strong focus on expanding into new markets “, reads a statement.
The challenge exploited by strategic stability and financial strength as a Sonae Fashion brand will remain, in an implementation process that will be in the hands of Salsa’s Executive Committee members – João Martins (Chief Sales Officer), Hugo Martins (Chief Digital) Officer), You Nguyen (Chief Product Officer) and Celso Poças (Chief Business Support Officer) – until the actual announcement of a new CEO.
“I have no doubt that the Salsa team and their managers have the seniority and the knowledge necessary to ensure the implementation of a strategic plan that, we continue to believe, will lead the company to higher flights. To Jose Antonio, we thank you for your vision and dedication over these nearly two years, it has also left its mark on Salsa history, “says Luís Reis, CEO of Sonae Fashion, in a statement.
Jose Antonio Ramos left the following message about his time at the Portuguese company:
“Salsa is a brand with immense potential and with two unparalleled advantages: first, the know-how in the art of jeanswear, the care and passion with which each garment is worked. It is the detail that leads to the production of the best jeans. of the world, I have no doubts. Second – and a second place that is always the first, in all aspects of the business – people. I once said that the blood of the people who work in Salsa is indigo and not red, and my journey has only convinced me even more. There is a truth, a passion and a commitment to the brand that make it all happen, even in the most adverse times, as this 2020 was. I thank this team, Salsa and Sonae for the opportunity they gave me. I am completely convinced of the future of the success of this unique brand, which is about to become a world reference in jeanswear “.
The company recalls that during its 26 years of existence “it has assumed an increasing role in the fashion and textile sector, internationally recognized for its pioneering work in denim”. It should also be noted that it currently produces more than five thousand jeans a day which are sold in more than 2000 points of sale: almost 100 own stores, divided into 4 countries – 57 in Portugal, 29 in Spain, 8 in France and 3 in Luxembourg -, plus of 20 franchised stores – in Slovenia, Qatar, Saudi Arabia, Lebanon, Bahrain, United Arab Emirates and Angola -, in addition to the countless Department stores and multi-brand customers in more than 20 countries.
.
[ad_2]
Source link
