Italy fined tens of millions of euros for misleading iPhone 11 ads



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The Italian Anti-Competition Law Commission yesterday decided to impose sanctions on Apple Distribution International and Apple Italia SRL on Apple’s claims about the waterproofing of mobile phones during the launch of iPhone 8 on iPhone 11, which misleads the consumers. Apple has to pay up to 10 million. Euro (approximately HK $ 92.48 million) fine.

According to the report, Apple says the iPhone can be submerged in water from 1 meter to 4 meters for up to 30 minutes. The Italian authorities accused Apple of failing to clearly explain to consumers that the waterproof feature is only available in certain circumstances, such as a laboratory test environment. Use only static and clean water to obtain the declared water depth and the waterproof capability of the dive time. Furthermore, the Italian authorities do not even include liquid damage in Apple’s maintenance, which is considered contrary to the advertised waterproofing capability.

The Italian Anti-Competition Law Commission did not clearly clarify the iPhone waterproofing restrictions and conditions regarding Apple’s repair clauses and refused to provide repairs to the liquid damaged iPhone, believing that Apple violated the fundamental rights and interests granted to consumers by local laws. In addition to paying the fines, Apple Distribution International and Apple Italia SRL must also post a link to the ruling document on Apple’s official website.

Source: appleinsider



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