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Editor’s Note: This article is from the micro-channel public issue “Ray Technology” (ID: leitech), Author: Ray 3C digital technology group, licensed 36 krypton release.
“Big is good”.
In the world of smart phones, “big is good” is basically an unchanging truth and most product functionality is built on big is better. For example, larger storage space can be sold more expensive, a larger sensor area can allow smartphones to take better photos, and a larger battery can improve battery life and reduce consumer complaints.
The most important point is that a bigger screen is the key to explosive growth in cell phone sales. Disbelieve? Look at the Samsung Galaxy Note series, look at the iPhone 6 Plus.
Of course, a smartphone screen isn’t “bigger is better”, but compared to small screen phones, large screen phones are indeed more popular. Nowadays, most smartphone screens are kept above 6.5 inches and the idle is rarely low. 6 inches (Apple should be the only manufacturer to still make phones with screens smaller than 6 inches). In the context of such an era, if a manufacturer dared to launch a small-screen mobile phone, they would in all likelihood be defeated.
However, Apple is always on an unusual path. In the era of fast charging, it is equipped with the “slow charging technology” for mobile phones, and in the era of fingerprint recognition, light structured facial recognition on mobile phones, etc., are enough to explain the concept of Apple’s unique product. In mid-October 2020, Apple once again demonstrated its unique product philosophy in the world by announcing the launch of a new small screen product, the iPhone 12 mini.
One thing to say is that the iPhone 12 mini is not Apple’s first small screen phone launched in 2020, but belongs to the iPhone 12 product series, which is very different from the iPhone SE (2nd generation), which is essentially clear inventory.
To produce the iPhone 12 mini, Apple must reopen the mold to produce parts, design circuits for the small interior space and customize the screen – these actions will cost Apple a huge manufacturing cost. We believe that Apple’s launch of the iPhone 12 mini has a different meaning – it’s likely they’ve seen some selling and demand points that other manufacturers can’t see or are helpless, or how AirPods, or even the first generation of iPhones, create. for the entire consumer market. “A new kind of question.
For now, market acceptance of the iPhone 12 mini could make Apple sweat, let alone if there is an increase in the price of the iPhone 12 Pro / Max, the iPhone 12 mini was not even able to resist the day of sale The “channel price” has broken and this information tells us that the iPhone 12 mini will probably become the least sold of the four new iPhones.
We can wait for relevant data to confirm the iPhone 12 mini specific sales trend, but it still brings a different feeling to Xiao Lei in the short experience. This kind of freshness does not come from the mobile phone itself, but from the “freshness” brought by the small screen and small body: according to Xiao Lei, as a “market alternative”, the iPhone 12 mini can really impress consumers. impression.
The tiny body has gains and losses
Since the iPhone 12 mini chooses to show its petite figure, it naturally has to endure the corresponding trade-off. It goes without saying that we also understand that a small cell phone is bound to be impossible to connect a large capacity battery, so battery life has become the first issue to consider when choosing an iPhone 12 mini.
Some readers may say that it is also an objective fact that the screen size of the iPhone 12 mini has become smaller, in other words, compared to a larger iPhone, its screen consumes less power. That said, the reduction in power consumption caused by reducing the screen size alone cannot fully compensate for the power consumption caused by the small capacity battery and the 5G signal. During the experience, we can clearly feel that the iPhone 12 mini is at the same time. Power failure is faster. If you use it at high intensity, you may not need to charge it after 5 hours.
The second experience problem of the iPhone 12 mini is the comparison and relearning of “habits”. As for Xiao Lei, I haven’t used such a small cell phone in a long time. The last time I used a product with a similar feel was the first generation of Moto X launched in 2013.
After starting to use the iPhone 12 mini, it took Xiao Lei 30 minutes to get used to this super small screen product, and due to the full screen design, the grip of the iPhone 12 mini is similar to that of some 4-inch and 4.5-inch phones. Shrinking the screen leads to changes in the size and position of the virtual keyboard and it is difficult to enter text correctly without a certain amount of time to familiarize it.
There are also rumors that due to positioning and body size, iPhone 12 mini is different from other iPhone 12 products in terms of charging (wireless charging), such as power reduction, etc., but due to time constraints , Xiao Lei did not. Time to try. But all iPhone 12 models don’t have much to discuss about charging. I personally think that even if the rumors are true, you don’t have to worry too much.
The disadvantages of the iPhone 12 mini are objective, but the advantages depend on the subjective feelings of the different users.
From Xiao Lei’s point of view, the iPhone 12 mini’s biggest advantage is its compactness and portability, and while it shrinks to such an extent, the performance and user experience are highly consistent with that of the iPhone 12.
In comparison, it can be seen that the size of the iPhone 12 mini is a full circle smaller than that of the iPhone 12 and smaller than an adult’s palm.There are no problems with one-handed operation and you can easily do click any corner of the screen. .
At the same time, the weight of the iPhone 12 mini is also “incredibly light”. At just 133 grams, it’s hard to believe this is a 5G mobile phone launched in 2020.
In general, the iPhone 12 mini perfectly fulfills the “mission” of the smartphone of the past, namely “portability”: not only does it have excellent performance and 5G support, but it is also the most portable smartphone on the market. none of them.
Also, whether it’s screen, camera or basic functions, the iPhone 12 mini is as complete as the iPhone 12. Judging by the samples taken, their performance is highly consistent and it can even be said that it is “difficult to distinguish between top and bottom “(glare too. The ghosting problem is also completely preserved).
As for the specific screen performance, there is some debate on the internet that the iPhone 12 mini screen will be a little more yellow, but in general it is not that different from the iPhone 12. The original color display will actually appear yellow when it is off, but I personally feel color is accurate after turning it off. Still acceptable.
The unique experience becomes the “legacy” of the sea of opportunities
If it weren’t for Apple, we would probably never see such a small smartphone again. In the era when the 5-inch screen was still the mainstream, many tech enthusiasts figured that cell phone makers could use full-screen technology to make 5-inch smartphones more compact. The original “dream” was the iPhone 12 mini of today.
But what is regrettable is that the market has not accepted small screen products after the time has passed. While there are still some “small screen parties” flaunting their love of small screen phones, how can the niche alone support it? Wide market?
Therefore, although the iPhone 12 mini has a wonderful hands-on experience, the “personality” dimension is destined after all, it can only be a niche model that meets individual groups.
Following the principle of “digital product you like, buy it”, if you are interested in the iPhone 12 mini, then it is best to ask what you really like. As we said above, the flaws of the iPhone 12 mini exist objectively, but the advantages have subjective factors. In other words, in terms of core experience, the iPhone 12 mini is bound to be inferior to the more traditional iPhone 12 and other products, just the battery life The problem is enough to make you feel bad.
Is your love of small screen cell phones enough to ignore the shortcomings of poor battery life? If you often use your mobile phone to watch videos and read articles, can such a small screen give you a satisfying reading / viewing experience? After all, before buying an iPhone 12 mini, the most you need to do is convince yourself.
Plus, some big digital V ratings don’t need to worry too much. According to them, the best destination for the iPhone 12 mini is actually a spare phone. But for the average consumer, who would spend 6000 yuan on a spare phone? Rich children can buy Ferraris as toys, can ordinary people do it?
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